Personally, I am not a huge fan of Ultimate Fighting. My cousin used to partake in the sport, but it is just a little to gruesome for my liking. My tastes may not represent the population as a whole, though [Ultimate fighting anyone?]. Is Ultimate Fighting really already bigger than the sport of boxing? Yahoo.com has reported that UFC (Ultimate Fighting Championship) was among the top 5 search queries on its database after a pay-per-view event from Las Vegas. The actual event was also sold-out [Ultimate Fighting's popularity continues to rise]. UFC is currently sanctioned in more than 20 states and has plans to legalize the sport throughout the United States and introduce it in Europe. Its fan base continues to increase, and Spike TV’s “Ultimate Fighter” show averaged 2.2 million viewers in its 3rd season [Ultimate fighting rebuilds after shaky start].

UFC lightweight champion Chuck Liddell makes more than $1 million per year, and this is in a sport that has still not really become mainstream. Viewer numbers for pay-per-view fights are already comparable to WWE events.  With increasing interest in the sport, could this become a lucrative market for Sports Agents to enter?

[tags]ultimate fighting, ufc, sports agent, chuck liddell[/tags]