Adam Morrison of the Charlotte Bobcats is probably not the best looking guy in the world, but don’t tell that to his marketing agent. Morrison already has endorsement deals with Adidas, Topps, and EA Sports. Most recently, he has signed with Johnson & Johnson’s Lifescan subsidiary to be the face for their blood sugar monitors. This deal works great for Morrison, who suffers from diabetes and has a strong connection to the product he is endorsing.
Kudos to Adam Morrison’s marketing agent, Rob Lefko of Priority Sports, for signing his client to an endorsement deal that is not all about the money being offered.
[tags]adam morrison, nba, endorsements, bobcats, rob lefko, priority sports[/tags]
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