All Tatted Up

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If you have not read the book about agent Matt Sosnick, (License to Deal by Jerry Crasnick) then you may not know about the branding loyalty that his clients express. Sosnick and Cobbe’s agency (Sosnick Cobbe Sports) have witnessed many of its clients voluntarily tattoo the company’s symbol on their bodies in support of those who negotiate their professional contracts.

I guess that the tattoos help to prevent clients from leaving the agency for new representation. It would probably be awkward if I was negotiating a deal on behalf of a player who donned the tattoo of another agency on his arm.

Make sure to check out Darren Rovell’s story on this topic: [Video - Agent Tattoos].

-Darren Heitner

Related posts:

1. The “Fire Letter”