Comments on: The Size Of The Shoe Matters http://www.sportsagentblog.com/2007/04/12/the-size-of-the-shoe-matters/ A blog for sports agents: Discussing sports business news, Sports Law, and other interesting sports related material Sat, 20 Mar 2010 20:16:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Darren http://www.sportsagentblog.com/2007/04/12/the-size-of-the-shoe-matters/comment-page-1/#comment-25065 Darren Thu, 19 Apr 2007 03:41:02 +0000 http://www.dhpromo.com/blog/?p=419#comment-25065 The NFL also has rules about endorsing certain products. Just ask Brian Urlacher.. http://sports.espn.go.com/nfl/news/story?id=2841997&campaign=rss&source=ESPNHeadlines The NFL also has rules about endorsing certain products.

Just ask Brian Urlacher..

http://sports.espn.go.com/nfl/news/story?id=2841997&campaign=rss&source=ESPNHeadlines

]]> By: Chris http://www.sportsagentblog.com/2007/04/12/the-size-of-the-shoe-matters/comment-page-1/#comment-24687 Chris Thu, 12 Apr 2007 23:28:28 +0000 http://www.dhpromo.com/blog/?p=419#comment-24687 Also, I've heard from several individuals that Reebok and adidas are in some battles right now against each other to sign the remaining top talents in this year's draft. UA and Nike took several stars (UA got Thomas and Willis, Nike got Russell, Quinn, Peterson, Johnson). So Reebok and adidas are creating bidding wars against each other for the same guys that are left over... Also, I’ve heard from several individuals that Reebok and adidas are in some battles right now against each other to sign the remaining top talents in this year’s draft. UA and Nike took several stars (UA got Thomas and Willis, Nike got Russell, Quinn, Peterson, Johnson). So Reebok and adidas are creating bidding wars against each other for the same guys that are left over…

]]> By: Chris http://www.sportsagentblog.com/2007/04/12/the-size-of-the-shoe-matters/comment-page-1/#comment-24686 Chris Thu, 12 Apr 2007 23:23:17 +0000 http://www.dhpromo.com/blog/?p=419#comment-24686 I agree they should work together, it is in the best interest of the company as a whole, but the individuals that work for the Reebok side and then the individuals that work for the adidas side, their job security will depend on how successful they are and the brand they represent... Not to mention any names, but I know the individual in charge of recruiting and signing NFL athletes to the adidas brand. His job depends on acquiring the right talent, at the right talent to represent the adidas brand, in reality he could care less about the shareholders. The same with the individual that oversees Reebok's NFL player division. I agree they should work together, it is in the best interest of the company as a whole, but the individuals that work for the Reebok side and then the individuals that work for the adidas side, their job security will depend on how successful they are and the brand they represent…

Not to mention any names, but I know the individual in charge of recruiting and signing NFL athletes to the adidas brand. His job depends on acquiring the right talent, at the right talent to represent the adidas brand, in reality he could care less about the shareholders. The same with the individual that oversees Reebok’s NFL player division.

]]> By: Jason Wulterkens http://www.sportsagentblog.com/2007/04/12/the-size-of-the-shoe-matters/comment-page-1/#comment-24685 Jason Wulterkens Thu, 12 Apr 2007 22:30:40 +0000 http://www.dhpromo.com/blog/?p=419#comment-24685 You'd think that would ease over time though. They each service the same shareholders, no? It seems their end goal is to ease that kind of friction. From a column, post merger: "The companies say they have already identified about $150 million in annual savings from their combined operations. But the real test of success for Adidas' acquisition is how well the company manages its new portfolio and executes new products and marketing plans that allow the two big brands to complement each other rather than duplicate efforts. Reebok and Adidas have been targeting NBA players and hip-hop artists for endorsements and product identity co-branding. Adidas has a successful line of shoes and apparel going with singer Missy Elliott, while Reebok's lines built around rap stars Jay-Z and Fifty-Cent are outselling shoe lines developed around its National Basketball Assn. stars. One strong possibility, say analysts, is Adidas concentrating on upper-end performance shoes, while Reebok covers the middle-priced market. Steve Lauletta, president of marketing firm Radiate Sports Group, says he could see Reebok maintaining its focus on its apparel licensing with the National Football League and the NBA, for example, while Adidas concentrated on selling performance shoes in those sports where its brand value trumps Reebok's." You’d think that would ease over time though. They each service the same shareholders, no? It seems their end goal is to ease that kind of friction. From a column, post merger:

“The companies say they have already identified about $150 million in annual savings from their combined operations. But the real test of success for Adidas’ acquisition is how well the company manages its new portfolio and executes new products and marketing plans that allow the two big brands to complement each other rather than duplicate efforts.

Reebok and Adidas have been targeting NBA players and hip-hop artists for endorsements and product identity co-branding. Adidas has a successful line of shoes and apparel going with singer Missy Elliott, while Reebok’s lines built around rap stars Jay-Z and Fifty-Cent are outselling shoe lines developed around its National Basketball Assn. stars.

One strong possibility, say analysts, is Adidas concentrating on upper-end performance shoes, while Reebok covers the middle-priced market. Steve Lauletta, president of marketing firm Radiate Sports Group, says he could see Reebok maintaining its focus on its apparel licensing with the National Football League and the NBA, for example, while Adidas concentrated on selling performance shoes in those sports where its brand value trumps Reebok’s.”

]]> By: Chris http://www.sportsagentblog.com/2007/04/12/the-size-of-the-shoe-matters/comment-page-1/#comment-24684 Chris Thu, 12 Apr 2007 21:50:42 +0000 http://www.dhpromo.com/blog/?p=419#comment-24684 They are in competition, talk to the adidas reps and Reebok reps fighting to sign what's left (after UA and Nike splashed cash) for the top NFL prospects. They are in competition, talk to the adidas reps and Reebok reps fighting to sign what’s left (after UA and Nike splashed cash) for the top NFL prospects.

]]> By: Jason Wulterkens http://www.sportsagentblog.com/2007/04/12/the-size-of-the-shoe-matters/comment-page-1/#comment-24679 Jason Wulterkens Thu, 12 Apr 2007 20:51:18 +0000 http://www.dhpromo.com/blog/?p=419#comment-24679 Yeah but they're under the same parent umbrella is all I meant. It's not like they're in competition. Yeah but they’re under the same parent umbrella is all I meant. It’s not like they’re in competition.

]]> By: Chris http://www.sportsagentblog.com/2007/04/12/the-size-of-the-shoe-matters/comment-page-1/#comment-24675 Chris Thu, 12 Apr 2007 19:10:43 +0000 http://www.dhpromo.com/blog/?p=419#comment-24675 Yes they do, but they operate as separate companies, they have their own p/l statements, their own executives, etc. Yes they do, but they operate as separate companies, they have their own p/l statements, their own executives, etc.

]]> By: Jason Wulterkens http://www.sportsagentblog.com/2007/04/12/the-size-of-the-shoe-matters/comment-page-1/#comment-24674 Jason Wulterkens Thu, 12 Apr 2007 19:00:43 +0000 http://www.dhpromo.com/blog/?p=419#comment-24674 doesn't Adidas own Reebok now? doesn’t Adidas own Reebok now?

]]> By: Chris http://www.sportsagentblog.com/2007/04/12/the-size-of-the-shoe-matters/comment-page-1/#comment-24669 Chris Thu, 12 Apr 2007 17:36:12 +0000 http://www.dhpromo.com/blog/?p=419#comment-24669 For the record, pretty much every player that plays in the NFL and NBA has a shoe deal, the vary in prices. Nike won't make, likely, a custom Durant style. Very few players get their own custom style of shoes... For the record, pretty much every player that plays in the NFL and NBA has a shoe deal, the vary in prices. Nike won’t make, likely, a custom Durant style. Very few players get their own custom style of shoes…

]]> By: JLG http://www.sportsagentblog.com/2007/04/12/the-size-of-the-shoe-matters/comment-page-1/#comment-24668 JLG Thu, 12 Apr 2007 16:47:12 +0000 http://www.dhpromo.com/blog/?p=419#comment-24668 I think progressively over time, these contracts and their values will be diluted. With so many superstars and their own brands of shoes (and other accessories), only so much can go around to the respective markets. Furthermore, I think we are going to slowly see a trend of athletes selling affordable shoes for exceptionally low prices to help the lower-income demographic (i.e. Stephon Marbury's Starbury One & now Ben Wallace has joined). And besides, if these athletes actually take equity ownership in these companies, they'll still see their dollars they want, kids around the country can wear the sneakers of their favorite player that was previously impossible, and of course, it never hurts to help one's public image. So, $20 for the new Kevin Durant kicks? Only time will tell.... I think progressively over time, these contracts and their values will be diluted. With so many superstars and their own brands of shoes (and other accessories), only so much can go around to the respective markets. Furthermore, I think we are going to slowly see a trend of athletes selling affordable shoes for exceptionally low prices to help the lower-income demographic (i.e. Stephon Marbury’s Starbury One & now Ben Wallace has joined). And besides, if these athletes actually take equity ownership in these companies, they’ll still see their dollars they want, kids around the country can wear the sneakers of their favorite player that was previously impossible, and of course, it never hurts to help one’s public image.

So, $20 for the new Kevin Durant kicks? Only time will tell….

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