I suppose that any victory over a conglomerate is one worth celebrating; so though Leinart is still with CAA for contract negotiations, perhaps he still realized that there are some aspects of representation that a conglomerate is well equipped for and others, for which they may just be too cumbersome.

Sosnick? Powerful? An oxymoron if ever there was one…

One thing – Leinart still is represented by CAA for his contract negotiations with NFL teams. He moved to CSMG for his marketing.

The other important thing to remember is that though Jerry Maguire was essentially laughed out of the office for suggesting that his agency pay better attention to its clients by working with a less extensive roster, a good number of athletes realize and are beginning to realize the benefits of smaller agencies. Like Matt Leinart who left CAA, many athletes want more personal attention and some sort of individuality and uniqueness to the way they’re marketing initiatives are designed and approached. After all, Leinart was a Heisman Trophy winner himself and he also even had an impressive rookie season, though he was overshadowed by another rookie QB: Vince Young, but it seems he was still feeling slighted by CAA. Additionally, he figured he wasn’t getting anywhere near the attention that Peyton Manning and Reggie Bush were getting from the CAA family. As more athletes begin to understand that sometimes the agency or agent with the most clients just isn’t right fit for every athlete, there will be room for smaller more personable and ‘nimble’ agencies to maneuver their way through the industry by leveraging business relationships, continuing to shake the right hands and working better, longer and harder than their conglomerate counterparts. This is how all of the notable agencies that don’t happen to be conglomerates, thrive and even continue to grow.