Next Up: Lavender Moses
By Darren Heitner | Thursday, Nov 8th, 2007 | | Vote for this at Yardbarker, BallHype,Categories: Corporate Sponsors, Endorsements, NBA Players, Sports Business
Adrian Peterson is the man. This past weekend, he put up 296 yards rushing against my Fantasy Football defense, the San Diego Chargers. Breaking the previous single-game rushing record, Peterson has raised his stock tremendously in his rookie year of play. Just how much may that single performance be worth, though? Darren Rovell to the rescue [Adrian Peterson: Big Business As "Purple Jesus"].
- It is estimated that 40% of people who win their fantasy league this year will have had Peterson on their team, worth about $600 million collectively among fantasy winners.
- Peterson’s jersey is now the 11th best selling jersey. Reebok is happy.
- Trading card company, Donruss, has exclusive marketing rights on Peterson. They are also smiling.
- Fathead is now selling a $99 version of Peterson to slap on your wall.
- EA Sports, Nike, and a few other companies are also invested in Peterson’s success.
Purple Jesus (Peterson) may be saving sports marketers and fantasy owners with his holy running one game at a time.
-Darren Heitner
He’s worth who-knows-how-much to the Vikings franchise, I’ll tell you that much. We have had several games now that surely would have been blacked-out BUT FOR him. And I can’t imagine there’s a #2 selling jersey here that’s even close to his, numbers wise. I also just saw a “Muscle Milk” ad for him. Assuming he can stay healthy he could be THE next big thing for the NFL from a marketing standpoint.
AP is the real deal. Been following his career starting at OU and you could tell he had superstar potential and drive. Who reps him?