Working together with another entity has its advantages, but also entails taking a risk based on the eventual possibility of not seeing eye to eye at some point in the future. A law firm and a marketing/PR company that both have represented coaches in the past are putting the potential inadequacies of working with a rival to the side, and have joined forces with the aim of creating mutual success in the sports representation industry.

Stinson Morrison Hecker, one of the largest U.S. law firms, has combined its Coaching division with Premier Sports Management’s Coaching division, to create the uber-coaching entity called, Premier Stinson Sports. Each party will maintain a 50% interest in the formation of the new entity, that will only bring together each company’s Coaching divisions.

Premier brings to the table its experience in Marketing and PR, along with coaching clients, Pete Carroll, Lane Kiffin, Ed Orgeron, and Steve Sarkisian. I think that Sarkisian is the only one who needs any introduction; he is USC’s assistant head coach. Stinson adds a list of coaches headlined by Roy Williams, who was recently seen rooting for his old team. Overall, 75 college and professional coaches will be represented under one roof (not literally) by Premier Stinson Sports.