Comments on: NHL Enjoys Record Season…In America

By: Mook

Mook — Mon, 28 Jul 2008 17:44:04 +0000

Jared, thanks for the article. I’d like to see more from you in the future.

By: SportsAgentBlog.com - I Want to be a Sports Agent» Uncategorized » Introducing Jared March

Tue, 27 May 2008 19:02:23 +0000

[...] for the blog is introducing a brand new contributor. Jared March, author of a recent piece titled, NHL Enjoys Record Season…In America, decided that he liked writing the piece so much that he is going to give it a shot as a regular [...]

By: Kenji Summers

Kenji Summers — Tue, 22 Apr 2008 14:31:59 +0000

Good job Jared…

By: Stu

Stu — Sun, 20 Apr 2008 19:40:15 +0000

Oh, according to Ottawa Senators owner Eugene Melnyk, 40 per cent of the NHL’s total revenue is earned in Canada.

By: Stu

Stu — Sun, 20 Apr 2008 19:37:02 +0000

Nope, it’s benefitted the league as a whole.

http://washington.bizjournals.com/washington/stories/2007/12/17/story13.html

By: Jared March

Jared March — Sun, 20 Apr 2008 19:15:49 +0000

Hey Jason,
I appreciate the feedback and I know that comes from an article in the Toronto Star. However, the reasoning of the author of that article was severely flawed in attributing increases in NHL revenue to a surging Canadian dollar. First, if we round the portion of the revenue attributed to the 6 Canadian teams to 30%, that means 70% comes from American cities. Then you have to look at what is really happening with the Canadian dollar. The Canadian dollar isn’t becoming more valuable; rather, the American dollar has been losing value over the past year. Comparing both to the Euro over the past couple of years, the Canadian dollar has been stable while the American dollar has lost value. This means that he is attributing the gain in revenue to small currency gains of 30% of the revenue that is in Canadian dollars rather than factoring in a large loss in the value of 70% of the league’s source of revenue that are attached to the American dollar. Really, the change in the American dollar and Canadian dollar has likely hurt the league as a whole while benefiting the 6 Canadian teams. If the revenue from Canadian teams eclipsed the 50% mark, then there would be validity to an argument based on the gains of the Canadian vs. American dollar. While the NHL certainly is facing problems with tv audiences, the attendance figures speaks for themselves in that this was a record year for Americans attending hockey games. Given that the league is driven by gate revenue, one component of the NHL’s business strategy is in excellent shape.

By: Jason

Jason — Sun, 20 Apr 2008 15:56:04 +0000

In my opinion, this stat sums it up:

“Consider that while just six of the NHL’s 30 teams are based in Canada, they account for close to one-third of the league’s overall revenue. And since September 2005 alone, the Canadian dollar has surged some 19 per cent in value, from 83.9 cents U.S. to parity. The loonie’s climb may be responsible for as much as half of the league’s revenue gains since the lockout, says one source familiar with NHL finances.”