Comments on: Protect Your Rep: The Importance of Online Reputation Management http://www.sportsagentblog.com/2008/07/09/protect-your-rep-the-importance-of-online-reputation-management/ Sports Business, Sports Law, Sports Negotiations, NCAA Rules Thu, 01 Dec 2011 15:23:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tyme IS Money http://www.sportsagentblog.com/2008/07/09/protect-your-rep-the-importance-of-online-reputation-management/#comment-81774 Tyme IS Money Wed, 09 Jul 2008 22:50:07 +0000 http://www.sportsagentblog.com/?p=1459#comment-81774 The internet can be a great tool if used and controlled the right way. Just like Kenji summers commented above, I the internet is very volatile It can go bad at any minute. But it is a very powerful tool when used to expand a fan base outside of a particular sport image lifestyle and broaden your reach. I am a blogger/social media marketer and we work with lots of clients educating them on how to monitor and control their brand and message over the internet. I'm working with Motorola and they have set up a micro-site for Danica Patrick to show her playful personality on a fake talk show called "at home with Danica Patrick". It's pretty funny. She has a great sense of humor. Check it out here:<a href="http://motodanica.com" rel="nofollow">Danica Patrick Spoof video.</a> This presents her outside of a race car and gives her personality. The internet can be a great tool if used and controlled the right way. Just like Kenji summers commented above, I the internet is very volatile It can go bad at any minute. But it is a very powerful tool when used to expand a fan base outside of a particular sport image lifestyle and broaden your reach. I am a blogger/social media marketer and we work with lots of clients educating them on how to monitor and control their brand and message over the internet. I’m working with Motorola and they have set up a micro-site for Danica Patrick to show her playful personality on a fake talk show called “at home with Danica Patrick”. It’s pretty funny. She has a great sense of humor. Check it out here:Danica Patrick Spoof video.
This presents her outside of a race car and gives her personality.

]]> By: Dave Snyder http://www.sportsagentblog.com/2008/07/09/protect-your-rep-the-importance-of-online-reputation-management/#comment-81761 Dave Snyder Wed, 09 Jul 2008 21:32:05 +0000 http://www.sportsagentblog.com/?p=1459#comment-81761 Michael Vick should have been transparent from the outset. If he had been honest about his involvement with dog fighting, taken his punishment, and given funds to animal cruelty causes. His silence made the unearthing of evidence more sensational. If he comes clean as soon as the event happens, I am not sure we get unearthed animal remains, and vivid details of torture, that likely cost him future earnings. No matter what he was going to jail. No matter what he was going to be despised by a large amount of the public for his acts. But if he had been transparent and remorseful from the outset I am sure his chances of reclaiming his livelihood would have been greater. The internet beat in that case was fueled by his silence and denial. Michael Vick should have been transparent from the outset. If he had been honest about his involvement with dog fighting, taken his punishment, and given funds to animal cruelty causes.

His silence made the unearthing of evidence more sensational.

If he comes clean as soon as the event happens, I am not sure we get unearthed animal remains, and vivid details of torture, that likely cost him future earnings. No matter what he was going to jail. No matter what he was going to be despised by a large amount of the public for his acts.

But if he had been transparent and remorseful from the outset I am sure his chances of reclaiming his livelihood would have been greater. The internet beat in that case was fueled by his silence and denial.

]]> By: Zak Kurtz http://www.sportsagentblog.com/2008/07/09/protect-your-rep-the-importance-of-online-reputation-management/#comment-81732 Zak Kurtz Wed, 09 Jul 2008 17:49:11 +0000 http://www.sportsagentblog.com/?p=1459#comment-81732 I agree, the internet is key for all marketing now a days. Dynasty and Darren seem to be allready ahead of the game in that department. What do yo have to say about the Mike Vick situation? What should his agent have done in that instance and is it possible to fix his image in the media and in the NFL when he gets released in 23 months? I agree, the internet is key for all marketing now a days. Dynasty and Darren seem to be allready ahead of the game in that department.
What do yo have to say about the Mike Vick situation? What should his agent have done in that instance and is it possible to fix his image in the media and in the NFL when he gets released in 23 months?

]]> By: Kenji Summers http://www.sportsagentblog.com/2008/07/09/protect-your-rep-the-importance-of-online-reputation-management/#comment-81728 Kenji Summers Wed, 09 Jul 2008 17:47:21 +0000 http://www.sportsagentblog.com/?p=1459#comment-81728 My test is typing my name or a friends name in Google. I keep Google Alerts for a lot keywords and names. The net is so volatile thus being web savvy goes along way for an agent. My test is typing my name or a friends name in Google. I keep Google Alerts for a lot keywords and names. The net is so volatile thus being web savvy goes along way for an agent.

]]> By: Darren Heitner http://www.sportsagentblog.com/2008/07/09/protect-your-rep-the-importance-of-online-reputation-management/#comment-81727 Darren Heitner Wed, 09 Jul 2008 17:38:19 +0000 http://www.sportsagentblog.com/?p=1459#comment-81727 I agree...if your clients are going to be talked about online, as an agent, you should be an active participant in the conversation. All of us at Dynasty definitely embrace Online Reputation Management, whether it is through this blog, MySpace, Facebook, etc. The true value of leveraging these platforms has not really been noticed yet. For instance, I cannot wait to see how some of my clients benefit when they make it to the majors and already have established a strong fan base. I agree…if your clients are going to be talked about online, as an agent, you should be an active participant in the conversation. All of us at Dynasty definitely embrace Online Reputation Management, whether it is through this blog, MySpace, Facebook, etc. The true value of leveraging these platforms has not really been noticed yet. For instance, I cannot wait to see how some of my clients benefit when they make it to the majors and already have established a strong fan base.

]]>