http://www.sportsagentblog.com/2008/07/16/buddy-bakers-big-move/ A blog for sports agents: Discussing sports business news, Sports Law, and other interesting sports related material Fri, 19 Mar 2010 14:32:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.sportsagentblog.com/2008/07/16/buddy-bakers-big-move/comment-page-1/#comment-82952 Darren Heitner Wed, 16 Jul 2008 17:40:48 +0000 http://www.sportsagentblog.com/?p=1478#comment-82952 Good find, Matt. I would think at least change one of the words, but having all three the exact same could cause unfortunate consequences in the future. Good find, Matt. I would think at least change one of the words, but having all three the exact same could cause unfortunate consequences in the future.

]]> http://www.sportsagentblog.com/2008/07/16/buddy-bakers-big-move/comment-page-1/#comment-82951 Matthew Allinson Wed, 16 Jul 2008 17:37:35 +0000 http://www.sportsagentblog.com/?p=1478#comment-82951 The Minneapolis Exclusive Sports Group (ESG) has yet to file for a federal trademark to protect its name. While the original ESG could prove that it was the first company to use the name in commerce and it would have priority over any other application for a federal TM using the same name, the name is still up in the air. If anything, you usually want to pick a name that is unlikely to create a likelihood of confusion. The Minneapolis Exclusive Sports Group (ESG) has yet to file for a federal trademark to protect its name. While the original ESG could prove that it was the first company to use the name in commerce and it would have priority over any other application for a federal TM using the same name, the name is still up in the air. If anything, you usually want to pick a name that is unlikely to create a likelihood of confusion.

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