Comments on: MMA Fighters Yearn For Competition http://www.sportsagentblog.com/2008/11/05/mma-fighters-yearn-for-competition/ Sports Business, Sports Law, Sports Negotiations, NCAA Rules Thu, 01 Dec 2011 15:23:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: kevin pickert http://www.sportsagentblog.com/2008/11/05/mma-fighters-yearn-for-competition/#comment-115334 kevin pickert Fri, 16 Jan 2009 09:27:10 +0000 http://www.sportsagentblog.com/?p=2766#comment-115334 i have someday i'm trying to get in to fighting. if i wanted to get him started how can i manage this oppertunity? i have someday i’m trying to get in to fighting. if i wanted to get him started how can i manage this oppertunity?

]]> By: Warren http://www.sportsagentblog.com/2008/11/05/mma-fighters-yearn-for-competition/#comment-102438 Warren Fri, 14 Nov 2008 16:26:13 +0000 http://www.sportsagentblog.com/?p=2766#comment-102438 I disagree with most of what Bobby said. What is the number one goal in marketing my friends? To sell the sizzle. Sure MMA may have a niche market, but it also strikes an emotion in everyone that watches a MMA fight. Marketing is should strike emotion in its target market. With the right push, a fighter can easily secure major sponsorship dollars. Its only a matter of time before we see the likes of Nike and Addidas on the cage floor. Not to mention, major networks are now starting to pick up stories on MMA. ESPN, Yahoo Sport, Fox Sports, etc. Nobody puts sponsorship dollars behind an organization or fighter if they will not see a ROI. I disagree with most of what Bobby said. What is the number one goal in marketing my friends? To sell the sizzle. Sure MMA may have a niche market, but it also strikes an emotion in everyone that watches a MMA fight. Marketing is should strike emotion in its target market. With the right push, a fighter can easily secure major sponsorship dollars. Its only a matter of time before we see the likes of Nike and Addidas on the cage floor.

Not to mention, major networks are now starting to pick up stories on MMA. ESPN, Yahoo Sport, Fox Sports, etc. Nobody puts sponsorship dollars behind an organization or fighter if they will not see a ROI.

]]> By: Bobby http://www.sportsagentblog.com/2008/11/05/mma-fighters-yearn-for-competition/#comment-101353 Bobby Fri, 07 Nov 2008 07:21:01 +0000 http://www.sportsagentblog.com/?p=2766#comment-101353 Boxing will almost always be on the back burner until a dominant american heavy weight is the champion. Even then I think the sport will struggle. The reality is unless you have a major network and ESPN behind you the sport will always be a secondary sport. If you don't believe, go ask hockey. Look beyond their attendance and you will see decline in every other aspect of their business. I really enjoy the UFC and the entertainment value however the violence and lack of constantly not having the same elite fighters fight all the time will always be issue. In regards to Mike comments about football - Football is a team sports. So, you have cities and universities that back the teams. While the players may change, the team remains the same. Yes, there are millions taking part in MMA training but there are also many millions of kids playing soccer for over 30 years now and still the sport has not become popular in the mainstream. While I do think MMA is more exciting than soccer having millions on new participants does not equal success. thanks bobby Boxing will almost always be on the back burner until a dominant american heavy weight is the champion. Even then I think the sport will struggle. The reality is unless you have a major network and ESPN behind you the sport will always be a secondary sport. If you don’t believe, go ask hockey. Look beyond their attendance and you will see decline in every other aspect of their business.

I really enjoy the UFC and the entertainment value however the violence and lack of constantly not having the same elite fighters fight all the time will always be issue.

In regards to Mike comments about football -

Football is a team sports. So, you have cities and universities that back the teams. While the players may change, the team remains the same.

Yes, there are millions taking part in MMA training but there are also many millions of kids playing soccer for over 30 years now and still the sport has not become popular in the mainstream. While I do think MMA is more exciting than soccer having millions on new participants does not equal success.

thanks
bobby

]]> By: harry http://www.sportsagentblog.com/2008/11/05/mma-fighters-yearn-for-competition/#comment-101332 harry Fri, 07 Nov 2008 02:49:44 +0000 http://www.sportsagentblog.com/?p=2766#comment-101332 hi bobby thats a really valued comment you made. do you think that boxing is the same? Who are the major share holders in UFC? hi bobby
thats a really valued comment you made.

do you think that boxing is the same?

Who are the major share holders in UFC?

]]> By: mike http://www.sportsagentblog.com/2008/11/05/mma-fighters-yearn-for-competition/#comment-101159 mike Wed, 05 Nov 2008 22:53:17 +0000 http://www.sportsagentblog.com/?p=2766#comment-101159 Bobby, Just to address a couple of your points. 1) Strikeforce has a Saturday late-night TV deal with NBC. Around a million people a week watch; not to UFC levels, but they are also currently negotiating a live event deal which could change the game. 2) Budweiser signed both Chuck Liddell and Anderson Silva to official spokesperson deals. 3) Yes it is a violent sport; so is football which is extremely violent but accepted as part of the fabric of our country. Over time as the public gets more comfortable with it, the perception of MMA will change. Remember, millions already take part in martial arts training. There is a huge potential group of fans. Bobby,
Just to address a couple of your points.
1) Strikeforce has a Saturday late-night TV deal with NBC. Around a million people a week watch; not to UFC levels, but they are also currently negotiating a live event deal which could change the game.
2) Budweiser signed both Chuck Liddell and Anderson Silva to official spokesperson deals.
3) Yes it is a violent sport; so is football which is extremely violent but accepted as part of the fabric of our country. Over time as the public gets more comfortable with it, the perception of MMA will change. Remember, millions already take part in martial arts training. There is a huge potential group of fans.

]]> By: harry http://www.sportsagentblog.com/2008/11/05/mma-fighters-yearn-for-competition/#comment-101155 harry Wed, 05 Nov 2008 21:40:13 +0000 http://www.sportsagentblog.com/?p=2766#comment-101155 hi bobby good feed back. You seem to have a lot of knowledge of the UFC game, do you work in the sports industry at all? I was thinking of spreading the sponsorship, as it a fairly new sport to the masses. I value your opinion hi bobby
good feed back.
You seem to have a lot of knowledge of the UFC game, do you work in the sports industry at all?

I was thinking of spreading the sponsorship, as it a fairly new sport to the masses.

I value your opinion

]]> By: MMAEruption.com http://www.sportsagentblog.com/2008/11/05/mma-fighters-yearn-for-competition/#comment-101135 MMAEruption.com Wed, 05 Nov 2008 17:29:50 +0000 http://www.sportsagentblog.com/?p=2766#comment-101135 Hmmm, I'm willing to bet that Urijah Faber could make huge money in Japan. Hmmm, I’m willing to bet that Urijah Faber could make huge money in Japan.

]]> By: Bobby Rosenberg http://www.sportsagentblog.com/2008/11/05/mma-fighters-yearn-for-competition/#comment-101134 Bobby Rosenberg Wed, 05 Nov 2008 17:25:31 +0000 http://www.sportsagentblog.com/?p=2766#comment-101134 Honestly, representing MMA fighters is a waste of time. First, the UFC controls everything at this point. There is no other league that can pay or give the exposure to a fighter that the UFC can do. Secondly, a few mainstream companies have bought space of the ocatagon floor but no major company (beer, cola, etc.) has/nor will stepped up to sponors a fighter. As popular as it maybe there are major issues for the sport - 1. No matter how popular it will always be a niche sport because of the violence. Not to repeat myself but Fed Ex, UPS, Budweiser, Home Depot, etc.. are going to pour their money into mainstream non-offensive sports. 2. No matter how much you market a fighter and how good he appears to be he can get knocked out at any second. Hard to build a marketing plan around somebody who could get knocked out in 10 seconds and won't fight again for another 6 to 9 months. 3. Outside of the top 6 to 10 guys, they are interchangeable. There is a big pool of name quality fighters that the UFC can say take it or leave it because they have no where to go. I think the UFC is great and is very entertaining. It will have its niche and generate millions of dollars for the owners and a few top line fighters but for the rest fighters/agents is not very profitable nor does it look to ever be. I am sure boxing is the same way and once Budweiser pulled out of sponsoring fight night on USA network it has yet to generate any type of corporate backing to stay in the mainstream. Occasionally, on ESPN but that is about it. Honestly, representing MMA fighters is a waste of time.

First, the UFC controls everything at this point. There is no other league that can pay or give the exposure to a fighter that the UFC can do. Secondly, a few mainstream companies have bought space of the ocatagon floor but no major company (beer, cola, etc.) has/nor will stepped up to sponors a fighter. As popular as it maybe there are major issues for the sport –
1. No matter how popular it will always be a niche sport because of the violence. Not to repeat myself but Fed Ex, UPS, Budweiser, Home Depot, etc.. are going to pour their money into mainstream non-offensive sports.
2. No matter how much you market a fighter and how good he appears to be he can get knocked out at any second. Hard to build a marketing plan around somebody who could get knocked out in 10 seconds and won’t fight again for another 6 to 9 months.
3. Outside of the top 6 to 10 guys, they are interchangeable. There is a big pool of name quality fighters that the UFC can say take it or leave it because they have no where to go.

I think the UFC is great and is very entertaining. It will have its niche and generate millions of dollars for the owners and a few top line fighters but for the rest fighters/agents is not very profitable nor does it look to ever be. I am sure boxing is the same way and once Budweiser pulled out of sponsoring fight night on USA network it has yet to generate any type of corporate backing to stay in the mainstream. Occasionally, on ESPN but that is about it.

]]> By: harry http://www.sportsagentblog.com/2008/11/05/mma-fighters-yearn-for-competition/#comment-101126 harry Wed, 05 Nov 2008 14:54:52 +0000 http://www.sportsagentblog.com/?p=2766#comment-101126 Me and my associates deal with professional boxers and mma fighters. We provide professional services, such as sponsorships, PR, marketing, legal and accounting. The combat sports industry has gone increased in value due to the increase of fighters and viewers alike. Since 2006, the market worth of MMA has increased to 15% plus. This is due to people over the world having higher interests in MMA and how the sport is advertised. We are looking to represent both boxing and MMA fighters. Please reply to this email and we can provide you with further details, Me and my associates deal with professional boxers and mma fighters. We provide professional services, such as sponsorships, PR, marketing, legal and accounting.

The combat sports industry has gone increased in value due to the increase of fighters and viewers alike. Since 2006, the market worth of MMA has increased to 15% plus. This is due to people over the world having higher interests in MMA and how the sport is advertised.

We are looking to represent both boxing and MMA fighters.
Please reply to this email and we can provide you with further details,

]]>