You’re exactly right. The biggest reasons hockey is losing popularity right now is because the economy is bombing and hockey is the most expensive sport to play in the world. What really makes Palin’s “hockey mom” motto perplexing is that hockey families are generally wealthy, white-collar workers. One of the funniest sights was on election night when my buddies and I went to the bar to watch election coverage and celebrate and we saw a woman wearing a “Hockey Moms for Obama” sweatshirt. I loved it and it showed how awful Palin’s strategy worked.