Feb
23

Machuga Signs Deal With Monster

By | Dynasty Athlete Representation

2 Comments

Mike Machuga recently signed a deal with Monster, a Norwegian TV-production company.  According to the contract, Monster will use footage of the ESPN finals of the 2005 Greater Omaha Classic where Mike performed the world famous “Machuga Flop”.

The footage will be used for a Norwegian TV ad promoting milk.  The story idea is a collection of different funny videos with the song “No Milk Today”.

“This is a great step in the right direction for the players of the PBA,” says Bruce Falcon, agent for Dynasty Athlete Representation, who negotiated the deal.  “We are excited to be able to work with Monster in regards to their commercial.  I hope this will open more doors for some of the other exempt players on tour.  We at Dynasty feel the PBA is a great venue for businesses looking to promote their products.”  Terms of the contract were not disclosed.

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  4. The 72-hour countdown: Can Peter Greenberg eclipse Boras’ Zito deal?
  5. Let’s Make A Deal…Or Not
  • Johnny Magodoo

    Thanks for keeping the readers posted. Congrats on the first deal for your bowler clients. But, is this seriously going to be a commercial only in Norway? Any marketing deals for Dynasty clients in the U.S.? Also, do deals typically like this simply pay a small fee to use the player’s likeness in the commercial (like $500)? What is Mr. Machuga’s obligations under the contract? Keep up the great work. I’ve actually watched bowling partly because you guys represent these bowlers.

    • http://www.sportsagentblog.com Darren Heitner

      This is the first of many. I appreciate your comment. The contract allows for the commercial to be played in Norway. We are not disclosing the amount of the contract nor the terms of the agreement. Bowling on TV is pretty enjoyable, no?

      follow @Darren_Heitner on twitter

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