Fred Schreyer, CEO of the Professional Bowlers Association, recently gave a brief State of the PBA. Important extractions:
- TV ratings are up 1% in total households and 4% in total viewers – and more importantly have been markedly increasing since the start of the second half of the season. Schreyer expects that the PBA will end the season with ratings up on a year-to-year basis by at least 5%.
- The PBA will be aired on Wednesday nights at 9:00 p.m. EST beginning on April 22 and continuing for five consecutive weeks and will be sponsored by Amp Energy.
- The players enjoy the new Gemini jerseys, the PBA is getting a lot of publicity from the addition of Jason Belmonte and the usage of plastic balls, and sponsorships are increasing in a struggling economy.
It does not seem like a bad time to represent professional bowlers.
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