NCAA schools have beefed up their compliance departments since the passage of SPARTA and the incorporation of the UAAA in many states. Athletic departments have a lot to lose if there is a violation of a student-athlete statute is found. Additionally, the NCAA has its own separate set of rules regarding compliance.
Schools are on the look-out for unauthorized sports agent communication, money transfers to student-athletes, the signing of agency contracts, etc. If a student-athlete violates a rule, he may lose his NCAA eligibility, but the entity that gets hit the hardest, is the educational institution. Thus, schools are starting to get creative in educating its athletes on what is and is not permissible.
Some are even employing their mascots. Just keep Conan O’Brien’s masturbating bear out of mind.
