What: 7th Annual Relay Worldwide Sports Sponsorship Symposium by SportsBusiness Journal and SportsBusiness Daily
When: Wednesday, Sept. 30 – Thursday, Oct. 1, 2009
Where: New York City, NY at the Marriott Marquis
Keynote: Uli Becker, CEO and President, Reebok International
Panels:
Sept. 30
- 7:30 a.m. – Registration
- 8:30 a.m. – Welcome and Opening Remarks
- Richard Weiss, Publisher, Street & Smith’s SportsBusiness Journal/Daily
- Tim Mauer, CEO, Relay Worldwide
- 8:45 a.m. – The Recalibration of Sports Sponsorships and Event Marketing
- Rich Lehrfeld, VP of Global Sponsorship Marketing, American Express
- Tim McGhee, Exec Director of Corporate Sponsorships, AT&T
- Dan McHugh, VP of Media, Sponsorship, and Activation, Anheuser-Busch
- Scott O’Neil, President of MSG Sports
- Matt Pensinger, Senior VP of Marketing Services and Consulting, Relay Worldwide
- Mark Waller, Senior VP of Marketing and Sales, NFL
- 9:45 a.m. – The Rebranding of Gatorade: Inside the G Launch and Defending Against Competition in the Sports Drink Market
- Sarah Robb O’Hagan, CMO of Gatorade
- 11:00 a.m. – The New Realities of Marketing: The Chief Marketers’ Perspective
- Phil Clement, Global CMO and Communications Officer, Aon
- Rory Finlay, Senior VP and Global CMO, Beam Global Spirits & Wine
- Mark Ingall, Managing Director of Global Strategic Media and Marketing, Citigroup
- Stewart Mitchell, Senior VP and Chief Strategy Officer, Sharp Electronics
- Tony Pace, CMO of Subway
- 12:00 p.m. – Lunch
- 2:00 p.m. – Anatomy of the Procter & Gamble/NFL Sponsorship
- Jason Dial, architect of the deal.
- 2:45 p.m. – Marketing to Hispanics: Leveraging Their Passion for Soccer and Other Sports
- Marco Lopez, Senior Director of Relay Worldwide’s Hispanic Marketing practice
- 4:00 p.m. – The Ever-Changing Athlete Endorsement and Talent Procurement Business
- Steve Battista, Senior VP of Branding, Under Armour
- Frank Mahar, General Counsel, Genesco Sports Enterprises
- Mike Principe, Managing Director, BEST
- Ryan Steelberg, CEO, Brand Affinity Technologies
- 5:00 p.m. – Reception
Oct 1.
- 8:00 a.m. – Continental Breakfast
- 8:30 a.m. – Keynote Speech
- 9:15 a.m. – How the Sports Media Business and Media Buying are Changing Before Our Very Eyes
- Ray Warren, EVP and Chief Revenue Officer, Comcast SportsNet
- Jeff Flemings, Senior VP and Global Head of Social, VivaKi
- Eric Fernandez, Senior Partner, MediaLink
- Ed Erhardt, President, ESPN Customer Marketing and Sales
- 10:45 a.m. – Lifelock Makes its Mark in Sports
- Todd Davis, CEO, Lifelock
- 11:30 a.m. – Up Next: A Futurecast on the Challenges in Sports and the Changes in Consumer Behavior
- Rich Luker, CEO, The Luker Co.
- Jerome Conlon, President, Brand Frameworks
- Ben Kline, Chief Strategy Officer, Leo Burnett
- Scott Hess, VP of Insights, Tru
- Pat O’Connor, President, Minor League Baseball
- 12:30 p.m. – Conference Conclusion
Cost: $1,495 for SportsBusiness Journal paid subscribers. $1,650 for non-SportsBusiness Journal paid subscribers. Must register by September 23. Click here to register.
Related posts:
