Apr
28

Attaching Value To Your Social Media Presence

By | Headline, Social Networking, Sports Agents

2 Comments

As of the moment that I am drafting this post, there are 88 sports agents/agencies being followed on The Master Twitter list of sports agents/agencies (if you read this site and you are not yet following this list, you need to get on it!).  While there are a few agents on Twitter who are not a part of the list, they are most likely not on it for 1 of 2 reasons:

  1. They never/rarely send tweets.
  2. They send over 50 tweets a day, with extremely useless information.

Very few agents fall into either category, yet we know that there are well over 88 people who call themselves agents (and some of the accounts on the list are agency accounts – most likely run by interns).

If you think that it has taken an unreasonable amount of time for agents to embrace Twitter, their adoption of Facebook is even slower.  While I do not have a listing of all sports agency Fan Pages (you can find Dynasty’s Fan Page here), I believe that there are less agent/agency Fan Pages than there are agent/agency Twitter accounts.

Agents and agencies are missing out on a great opportunity to spread brand awareness, create relationships with fans of the agencies and their clients, and promote their knowledge on open platforms – all for free.  Yes, all of our favorite price.  There is no cost to have an active voice on Twitter or Facebook.  But there may be a cost to not having an active voice.

If Facebook Fans are worth $3.60 a piece, as discussed in this Mashable article, then sports agencies without a presence on Facebook are missing out on potential income.  Does the post have any credence in our industry, though?  Perhaps, as people who Fan a sports agency’s page are most likely people who will find the content relevant.  It’s not like Fan-ing a generic brand like Taco Bell or KFC.

The CEO of the company that ran the study is quoted as saying, “It’s no longer an option, it’s a necessity,” when discussing the importance of brands to have a strong Facebook presence.

Personally, I don’t like trying to assign a value to each Fan.  Whether it be $3.60, $1.00, or $7.00, there is value added to having your brand prominently displayed on Facebook.  And whether you believe it or not, your clients will end up benefiting from the increased exposure, as well.

Related posts:

  1. Should You Hire A Social Media Consultant?
  2. Case Study On Sports And Social Media
  3. 2010 Sports And Social Media Predictions
  4. Keep The Contract Terms Away From Social Media
  5. Social Media Use Risks Come with Benefits
  • Doug V

    Darren,

    I agree, that Facebook fan page have the potential to add value to your agency. I really don’t believe that you could put a dollar sign on the value of each fan for an agency fan page. My question is, with fan pages being of value, regardless of whether that be financial, or just making yourself and your agency more well know, do you believe it is a wise decision to invest in Facebook advertising for your page. Personally, at this point, I don’t believe it is necessary to run advertisements on Facebook, but possibly over the next couple years, when you can target specific people even more, it would be more beneficial.

    Doug V.

    • http://www.sportsagentblog.com Darren Heitner

      I agree – it is tough to put a dollar sign on the value of each fan. It could be wise to advertise a page; however, remember that most ppl will be disinterested in an agency’s Facebook Fan Page. That’s why the ppl who so “Like” the page are probably more valuable than those who “Like” more general brands.

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