Comments on: Attaching Value To Your Social Media Presence http://www.sportsagentblog.com/2010/04/28/attaching-value-to-your-social-media-presence/ Sports Business, Sports Law, Sports Negotiations, NCAA Rules Thu, 01 Dec 2011 15:23:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Darren Heitner http://www.sportsagentblog.com/2010/04/28/attaching-value-to-your-social-media-presence/#comment-145648 Darren Heitner Wed, 28 Apr 2010 19:06:11 +0000 http://www.sportsagentblog.com/?p=9978#comment-145648 I agree - it is tough to put a dollar sign on the value of each fan. It could be wise to advertise a page; however, remember that most ppl will be disinterested in an agency's Facebook Fan Page. That's why the ppl who so "Like" the page are probably more valuable than those who "Like" more general brands. I agree – it is tough to put a dollar sign on the value of each fan. It could be wise to advertise a page; however, remember that most ppl will be disinterested in an agency’s Facebook Fan Page. That’s why the ppl who so “Like” the page are probably more valuable than those who “Like” more general brands.

]]> By: Doug V http://www.sportsagentblog.com/2010/04/28/attaching-value-to-your-social-media-presence/#comment-145596 Doug V Wed, 28 Apr 2010 17:57:42 +0000 http://www.sportsagentblog.com/?p=9978#comment-145596 Darren, I agree, that Facebook fan page have the potential to add value to your agency. I really don't believe that you could put a dollar sign on the value of each fan for an agency fan page. My question is, with fan pages being of value, regardless of whether that be financial, or just making yourself and your agency more well know, do you believe it is a wise decision to invest in Facebook advertising for your page. Personally, at this point, I don't believe it is necessary to run advertisements on Facebook, but possibly over the next couple years, when you can target specific people even more, it would be more beneficial. Doug V. Darren,

I agree, that Facebook fan page have the potential to add value to your agency. I really don’t believe that you could put a dollar sign on the value of each fan for an agency fan page. My question is, with fan pages being of value, regardless of whether that be financial, or just making yourself and your agency more well know, do you believe it is a wise decision to invest in Facebook advertising for your page. Personally, at this point, I don’t believe it is necessary to run advertisements on Facebook, but possibly over the next couple years, when you can target specific people even more, it would be more beneficial.

Doug V.

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