Corporate Sponsors

Wed, Nov 11 2009
Under Armour Gets in the Cage with MMA

Under Armour Gets in the Cage with MMA

Also in: Endorsements, Lead Story, MMA, Sports Business, Ultimate Fighting

On November 5th, UFC Welterweight Champion, Georges St. Pierre signed a multi-year endorsement deal with athletic apparel powerhouse Under Armour. St-Pierre, known by his fans as GSP, is one of the UFC’s... 

3 Comments | Read More »
Mon, Apr 13 2009
Interview with Ben Freidson, Manager of Sports Marketing at Volkswagen

Interview with Ben Freidson, Manager of Sports Marketing at Volkswagen

Also in: Lead Story, Soccer, Sports Business

Ben Freidson is the Manager of Sports Marketing at Volkswagen of America Inc.  Recently, Volkswagen announced a multi-year partnership renewal with Major League Soccer and Soccer United Marketing, MLS’s... 

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Tue, Mar 31 2009
Ryan Braun is Flying High

Ryan Braun is Flying High

Also in: Endorsements, MLB Players, Sports Business

Milwaukee Brewer’s outfielder Ryan Braun recently signed an endorsement deal with AirTran Airways to be become the airline’s Milwaukee area spokesman.  The deal includes Braun appearing in... 

1 Comment | Read More »
Tue, Mar 24 2009
The Tiger Tax

The Tiger Tax

Also in: Contract Negotiation, Golf

The Victorian Government has decided that Tiger Woods is a worthy investment. The world’s number 1 golfer will be appearing at the Australian Masters in November this year – but at a price.... 

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Tue, Mar 3 2009
Is Lance Stephenson All About The Shoes?

Is Lance Stephenson All About The Shoes?

Also in: Accessories, Lead Story, Recruiting

The conundrum that is where highly-touted basketball recruit Lance Stephenson will play his college ball may be solved as easily as looking at the shoes he wears, as first reported by SNY.tv’s Adam... 

6 Comments | Read More »
Wed, Feb 25 2009
The NFL Is Entangled In An Antitrust Action

The NFL Is Entangled In An Antitrust Action

Also in: NFL Teams, Sports Law

Thanks to a colleague and friend of mine, Hays Mathis, for letting me know that the U.S. Supreme Court asked the Solicitor General’s Office to comment on the Cert Request for the case of American... 

3 Comments | Read More »
Tue, Feb 24 2009
Stanford’s Reach Into Baseball

Stanford’s Reach Into Baseball

Also in: Endorsements, MLB Players, Sports Business

Yesterday, Jason Wulterkens looked at how IMG might have been deeply connected to the Stanford Financial Scandal. But IMG and its clients might come away from this potential scandal unscathed.  A few... 

1 Comment | Read More »
Mon, Feb 23 2009
IMG, Octagon tied to Stanford Financial scandal

IMG, Octagon tied to Stanford Financial scandal

Also in: Golf, Lead Story, Tennis

Did IMG and Octagon have a quid pro quo relationship with Stanford Financial Group, the latest house of financiers-cum-crooks (sadly, the line has become a bit blurred of late) that is under investigation... 

3 Comments | Read More »
Wed, Jan 28 2009
Chargers Look To WMG

Chargers Look To WMG

Also in: Endorsements, NFL Teams, Sports Business

The Seattle Supersonics left the state of Washington to relocate the franchise to Oklahoma City only months ago.  The move brought a lot of drama, and pain to Seattle fans.  Since losing the Los Angeles... 

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Mon, Jan 12 2009
Anyone for tennis? Representing clients and a 2009 Preview

Anyone for tennis? Representing clients and a 2009 Preview

Also in: Endorsements, Sports Agents, Tennis

One of the best things about summer in Australia is that it is saturated with world class tennis. Not only are we lucky enough to enjoy beautiful beaches and weather but we get to see all the action culminating... 

2 Comments | Read More »
Tue, Jan 6 2009
It’s Kind Of Hard Out Here (For A Pro Golfer)

It’s Kind Of Hard Out Here (For A Pro Golfer)

Also in: Endorsements, Everything Else, Golf

The 2009 PGA Tour season kicks off this week with the annual Mercedes-Benz Championship at Kapalua. But with it comes a new era in pro golf. No, it has nothing to do with Tiger Woods, who will likely... 

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Thu, Dec 11 2008
2008: A Year in the China Sports Industry

2008: A Year in the China Sports Industry

Also in: Endorsements, Olympics, Sports Business

If someone, a psychic friend perhaps, had sat me down at the end of 2007 and said to me: “Toby by the end of 2008 you will have worked for the Beijing Olympic Committee and will be selling the sponsorship... 

7 Comments | Read More »
Tue, Dec 9 2008
SponsorPitch Launches Closed Beta

SponsorPitch Launches Closed Beta

Also in: Endorsements, Sports Business

Among the many people that I finally met in person at the Princeton Sports Symposium after speaking to many times online in the past is Kris Mathis, founder of a new website called SponsorPitch.  The... 

1 Comment | Read More »
Fri, Dec 5 2008
French Connection

French Connection

Also in: Contract Negotiation, Rugby

Matt Giteau could make history, only it’s out of his control. He is currently considering a deal which would see him become the highest paid player in Rugby Union. The 26 year old, who is currently... 

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Mon, Nov 10 2008
Under Armour Continues Its Dominance At Red And Black Schools

Under Armour Continues Its Dominance At Red And Black Schools

Also in: Sports Business

Texas Tech University and Under Armour, Inc. today announced a new partnership that designates Under Armour as the university’s exclusive performance footwear and apparel outfitter. The five-year,... 

3 Comments | Read More »
Wed, Oct 22 2008
The NFL Combine: Brought To You By Under Armour

The NFL Combine: Brought To You By Under Armour

Also in: NFL Players, Performance Analysis, Sports Business

The NFL announced today the selection of Under Armour, Inc., as the presenting sponsor of the 2009 NFL Scouting Combine. All participants in the 2009 NFL Scouting Combine presented by Under Armour will... 

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Tue, Sep 30 2008
Why Not Bowling And Donuts?

Why Not Bowling And Donuts?

Also in: Endorsements, Sports Business

Sarah Talalay, who covers the Business of Sports for the South Florida based Sun Sentinel recently reported that Dunkin’ Donuts has added harness racing to its portfolio of sports promotions.  Dunkin’... 

1 Comment | Read More »
Mon, Sep 29 2008
Do Exclusive Sponsors and Marketers of Sporting Events Get Value for Money?

Do Exclusive Sponsors and Marketers of Sporting Events Get Value for Money?

Also in: Soccer, Sports Business

Definitions of the word ‘exclusive’ include ‘sole’, ‘complete’, ‘undivided’, ‘full’, ‘inimitable’ and ‘absolute’. Inherent in the meaning of ‘exclusive sponsorship’ is... 

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Fri, Sep 26 2008
Shirt Selling? – How the current financial crisis affects your client

Shirt Selling? – How the current financial crisis affects your client

Also in: Endorsements, Sports Business

Unless you’ve lived under a rock the last few weeks you would have seen that financial markets around the world are in wide state of volatility. As the US Government tries to flesh out a bailout... 

1 Comment | Read More »
Thu, Aug 21 2008
Rice Queen

Rice Queen

Also in: Endorsements, Everything Else, Olympics

Whilst Michael Phelps was undoubtedly the King of the pool, the choice of the Queen is just as easy to clarify. Stephanie Rice won every event she competed in the games, adding 3 Golds to Australia’s... 

1 Comment | Read More »
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