Endorsements

Show me more money!

Show me more money!

Mark Riddell and David Spriggs may just be the two most popular athletes amongst their peers at the moment. Due to their persistence, they have set a precedent that will help athletes residing in Australia... 

Shaq Tweets New Endorsement Deal

Shaq Tweets New Endorsement Deal

Stay tuned-prepare for SHAQ to “enlyten” you!!! 4:19 PM Mar 26th from TwitterBerry Just like that, Phoenix Suns big man and social networking all-star Shaquille O’Neal made sports marketing... 

Watch Out for Kobe’s Newest Endorsement

Watch Out for Kobe’s Newest Endorsement

Kobe Bryant, with his international ties and substantial popularity in China, among other places, is a very versatile endorsement candidate. Bryant, who already has deals with Coca-Cola Co. and Nike Inc.,... 

Ryan Braun is Flying High

Ryan Braun is Flying High

Milwaukee Brewer’s outfielder Ryan Braun recently signed an endorsement deal with AirTran Airways to be become the airline’s Milwaukee area spokesman.  The deal includes Braun appearing in... 

Under Armour, Brandon Jennings, and the Next Epic Shoe Deal

Under Armour, Brandon Jennings, and the Next Epic Shoe Deal

In every generation, one athlete makes a bold move, laces up a new pair of shoes never seen before, and does something that turns the footwear industry on its head.  In 1936, Adi Dassler came to the... 

Stanford’s Reach Into Baseball

Stanford’s Reach Into Baseball

Yesterday, Jason Wulterkens looked at how IMG might have been deeply connected to the Stanford Financial Scandal. But IMG and its clients might come away from this potential scandal unscathed.  A few... 

The Superpest Returns

The Superpest Returns

Sean Avery has returned to the ice in his first competitive week of hockey since being suspended indefinitely by the Dallas Stars.  Avery played his first game with New York Rangers’ affiliate,... 

Does Michael Phelps Need A Blog Strategy?

Does Michael Phelps Need A Blog Strategy?

Kellogg’s won’t renew its sponsorship with Michael Phelps, but Subway confirmed that it is still interested in having the Olympic gold-medalist endorse their 5-dollar-footlongs and other delicious... 

Less Money…Moore Golf

Less Money…Moore Golf

This might be a first in the annals of modern sport.  Ryan Moore, who placed 6th in last week’s FBR Open, has entered the new season void of any sponsorships.  If anyone caught part of that tournament... 

Michael Phelps Teaches Us A Great Lesson

Michael Phelps Teaches Us A Great Lesson

Kevin Sullivan, former Assistant to the President Bush for Communications, former Vice President of NBC Sports, former Vice President of the Dallas Mavericks (and a lot more under his belt), put together... 

Who Wouldn’t Sponsor the MVP?

Who Wouldn’t Sponsor the MVP?

The answer to that question gets a little bit blurry when you start talking about the newly crowned Superbowl XLIII MVP, Santonio Holmes.  Sports Business Daily reported that Holmes’ history, which... 

Dokic strikes it rich

Dokic strikes it rich

In my previous post, I pointed out that a great showing at a tennis Grand Slam can set you up for the rest of the year. In Jelena Dokic’s case, her Quarter Final showing at the Australian Open may... 

Chargers Look To WMG

Chargers Look To WMG

The Seattle Supersonics left the state of Washington to relocate the franchise to Oklahoma City only months ago.  The move brought a lot of drama, and pain to Seattle fans.  Since losing the Los Angeles... 

Anyone for tennis? Representing clients and a 2009 Preview

Anyone for tennis? Representing clients and a 2009 Preview

One of the best things about summer in Australia is that it is saturated with world class tennis. Not only are we lucky enough to enjoy beautiful beaches and weather but we get to see all the action culminating... 

It’s Kind Of Hard Out Here (For A Pro Golfer)

It’s Kind Of Hard Out Here (For A Pro Golfer)

The 2009 PGA Tour season kicks off this week with the annual Mercedes-Benz Championship at Kapalua. But with it comes a new era in pro golf. No, it has nothing to do with Tiger Woods, who will likely... 

Vincesanity

Vincesanity

Vince Young is suing “three friends” for using the “VY” and “INVINCEABLE” names that his three friends got trademarked after his National Championship Rose Bowl appearance... 

2008: A Year in the China Sports Industry

2008: A Year in the China Sports Industry

If someone, a psychic friend perhaps, had sat me down at the end of 2007 and said to me: “Toby by the end of 2008 you will have worked for the Beijing Olympic Committee and will be selling the sponsorship... 

SponsorPitch Launches Closed Beta

SponsorPitch Launches Closed Beta

Among the many people that I finally met in person at the Princeton Sports Symposium after speaking to many times online in the past is Kris Mathis, founder of a new website called SponsorPitch.  The... 

PureSport Is Making Waves

PureSport Is Making Waves

When Mark Eshelman, Director of Business Development for PureSport first emailed me about his company, I was wondering what he wanted from a company who did not represent any swimmers.  His company’s... 

Next to be Bagged

Next to be Bagged

Guest contribution by loyal reader and current Q2 intern, Michael Goldman. When Tiger Woods returns to the golf course in 2009 there will be a new logo adorning his bag, a coveted spot that Buick has held... 

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