Endorsements

Wed, Jun 24 2009
Show me more money!

Show me more money!

Also in: Sports Business

Mark Riddell and David Spriggs may just be the two most popular athletes amongst their peers at the moment. Due to their persistence, they have set a precedent that will help athletes residing in Australia... 

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Thu, Apr 9 2009
Shaq Tweets New Endorsement Deal

Shaq Tweets New Endorsement Deal

Also in: NBA Players, Social Networking, Sports Business

Stay tuned-prepare for SHAQ to “enlyten” you!!! 4:19 PM Mar 26th from TwitterBerry Just like that, Phoenix Suns big man and social networking all-star Shaquille O’Neal made sports marketing... 

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Thu, Apr 2 2009
Watch Out for Kobe’s Newest Endorsement

Watch Out for Kobe’s Newest Endorsement

Also in: Accessories, NBA Players, Sports Business

Kobe Bryant, with his international ties and substantial popularity in China, among other places, is a very versatile endorsement candidate. Bryant, who already has deals with Coca-Cola Co. and Nike Inc.,... 

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Tue, Mar 31 2009
Ryan Braun is Flying High

Ryan Braun is Flying High

Also in: Corporate Sponsors, MLB Players, Sports Business

Milwaukee Brewer’s outfielder Ryan Braun recently signed an endorsement deal with AirTran Airways to be become the airline’s Milwaukee area spokesman.  The deal includes Braun appearing in... 

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Mon, Mar 16 2009
Under Armour, Brandon Jennings, and the Next Epic Shoe Deal

Under Armour, Brandon Jennings, and the Next Epic Shoe Deal

Also in: MLB Players, Sports Business

In every generation, one athlete makes a bold move, laces up a new pair of shoes never seen before, and does something that turns the footwear industry on its head.  In 1936, Adi Dassler came to the... 

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Tue, Feb 24 2009
Stanford’s Reach Into Baseball

Stanford’s Reach Into Baseball

Also in: Corporate Sponsors, MLB Players, Sports Business

Yesterday, Jason Wulterkens looked at how IMG might have been deeply connected to the Stanford Financial Scandal. But IMG and its clients might come away from this potential scandal unscathed.  A few... 

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Wed, Feb 18 2009
The Superpest Returns

The Superpest Returns

Also in: Everything Else, NHL

Sean Avery has returned to the ice in his first competitive week of hockey since being suspended indefinitely by the Dallas Stars.  Avery played his first game with New York Rangers’ affiliate,... 

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Tue, Feb 10 2009
Does Michael Phelps Need A Blog Strategy?

Does Michael Phelps Need A Blog Strategy?

Also in: Social Networking, Sports Business

Kellogg’s won’t renew its sponsorship with Michael Phelps, but Subway confirmed that it is still interested in having the Olympic gold-medalist endorse their 5-dollar-footlongs and other delicious... 

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Fri, Feb 6 2009
Less Money…Moore Golf

Less Money…Moore Golf

Also in: Everything Else, Golf

This might be a first in the annals of modern sport.  Ryan Moore, who placed 6th in last week’s FBR Open, has entered the new season void of any sponsorships.  If anyone caught part of that tournament... 

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Thu, Feb 5 2009
Michael Phelps Teaches Us A Great Lesson

Michael Phelps Teaches Us A Great Lesson

Also in: Lead Story

Kevin Sullivan, former Assistant to the President Bush for Communications, former Vice President of NBC Sports, former Vice President of the Dallas Mavericks (and a lot more under his belt), put together... 

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Wed, Feb 4 2009
Who Wouldn’t Sponsor the MVP?

Who Wouldn’t Sponsor the MVP?

Also in: NFL Players, Sports Business

The answer to that question gets a little bit blurry when you start talking about the newly crowned Superbowl XLIII MVP, Santonio Holmes.  Sports Business Daily reported that Holmes’ history, which... 

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Mon, Feb 2 2009
Dokic strikes it rich

Dokic strikes it rich

Also in: Everything Else, Tennis

In my previous post, I pointed out that a great showing at a tennis Grand Slam can set you up for the rest of the year. In Jelena Dokic’s case, her Quarter Final showing at the Australian Open may... 

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Wed, Jan 28 2009
Chargers Look To WMG

Chargers Look To WMG

Also in: Corporate Sponsors, NFL Teams, Sports Business

The Seattle Supersonics left the state of Washington to relocate the franchise to Oklahoma City only months ago.  The move brought a lot of drama, and pain to Seattle fans.  Since losing the Los Angeles... 

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Mon, Jan 12 2009
Anyone for tennis? Representing clients and a 2009 Preview

Anyone for tennis? Representing clients and a 2009 Preview

Also in: Corporate Sponsors, Sports Agents, Tennis

One of the best things about summer in Australia is that it is saturated with world class tennis. Not only are we lucky enough to enjoy beautiful beaches and weather but we get to see all the action culminating... 

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Tue, Jan 6 2009
It’s Kind Of Hard Out Here (For A Pro Golfer)

It’s Kind Of Hard Out Here (For A Pro Golfer)

Also in: Corporate Sponsors, Everything Else, Golf

The 2009 PGA Tour season kicks off this week with the annual Mercedes-Benz Championship at Kapalua. But with it comes a new era in pro golf. No, it has nothing to do with Tiger Woods, who will likely... 

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Tue, Dec 23 2008
Vincesanity

Vincesanity

Also in: NFL Players, Sports Law

Vince Young is suing “three friends” for using the “VY” and “INVINCEABLE” names that his three friends got trademarked after his National Championship Rose Bowl appearance... 

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Thu, Dec 11 2008
2008: A Year in the China Sports Industry

2008: A Year in the China Sports Industry

Also in: Corporate Sponsors, Olympics, Sports Business

If someone, a psychic friend perhaps, had sat me down at the end of 2007 and said to me: “Toby by the end of 2008 you will have worked for the Beijing Olympic Committee and will be selling the sponsorship... 

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Tue, Dec 9 2008
SponsorPitch Launches Closed Beta

SponsorPitch Launches Closed Beta

Also in: Corporate Sponsors, Sports Business

Among the many people that I finally met in person at the Princeton Sports Symposium after speaking to many times online in the past is Kris Mathis, founder of a new website called SponsorPitch.  The... 

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Tue, Dec 9 2008
PureSport Is Making Waves

PureSport Is Making Waves

Also in: Accessories, Sports Business

When Mark Eshelman, Director of Business Development for PureSport first emailed me about his company, I was wondering what he wanted from a company who did not represent any swimmers.  His company’s... 

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Tue, Nov 25 2008
Next to be Bagged

Next to be Bagged

Also in: Golf, Sports Business

Guest contribution by loyal reader and current Q2 intern, Michael Goldman. When Tiger Woods returns to the golf course in 2009 there will be a new logo adorning his bag, a coveted spot that Buick has held... 

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