Sports Business

• A job very well done by Red Bull [Red Bull's Project X = Sports Marketing Idea of the Year].
• Maybe not the world just yet, but starting off at the high school level is a good strategy [Can Under Armour, IMG Take the World By Storm?].
• St-Pierre t0 serve as the face of Under Armour’s Underwear [Under Armour signs UFC champ Georges St-Pierre to multi-year endorsement deal].
• I actually just yesterday had this discussion with somebody [End of the Day, Live Events Make Sports, Brands, King…].

Baseball

• A little baseball trademark law conversation [Wide world of ‘Series’].

Football

• No sense of urgency on the part of the owners [League rejects "lock-in" bargaining proposal].
• A two-paragraph statement that included no explanation – bothers me [Bryant loses final appeal].

Basketball

• BJ Armstrong answers a few questions while promoting the launch of Windows 7 [An Interview with BJ Armstrong].

During this past year’s All-Star Break, Pete and I were discussing his options regarding where he would play this Winter.  As a rising star within the St. Louis Cardinals organization, Pete had offers from teams in Venezuela and Puerto Rico.  We determined that while Venezuelan teams were offering Pete more money, Puerto Rico was a better fit.  He latched on to Ponce’s manager, Eduardo Perez, and signed a contract to play for Ponce.  Everybody was happy, and Pete continued to perform amazingly down the final stretch for the AAA Memphis Redbirds.  He was named Reliever of the Year for the Redbirds, where he had a record breaking postseason as the team’s closer.

During the All-Star break, Pete signed with Ponce as a free-agent.  But apparently, there was a discrepancy with the contract’s date or something along the lines that Ponce never turned it into the league office in time (we still do not know the actual problem and probably never will).  Then, on October 8, we get word that Arecibo drafted Pete Parise.  This was news to me, Pete, and everyone in Ponce’s organization.  How could Arecibo, Ponce’s rival for the top spot in the PRBL, draft Pete when Ponce had already secured the rights to my client?

This occurred on October 8.  Not until this past Tuesday was the matter finally resolved.  And to tell you the truth, the battle may not be over.  From October 8 to now, I have talked to the manager of Ponce and Arecibo at least five times every week, and even more often through text.  I have come to have a great relationship with people like Eduardo Perez and Pachy Rodriguez, and wish that all parties involved could leave this dilemma as winners.  Unfortunately, that is not the case.

In the beginning, I had to turn in an allegation letter, stipulating the facts of the matter at hand and outlining everything that happened from Day 1 of Pete’s conversations with Ponce.  Arecibo played by the PRBL’s mandate, which was to place Pete in the draft.  But unfortunately, that mandate did not follow the PRBL’s own rules.  Since Pete had already signed with Ponce, his name should have never been in the draft pool, in the first place.  It took many weeks, but the PRBL finally had a hearing regarding the matter, and earlier this week ruled that Pete had actually officially signed with Ponce.

So Pete is off to Puerto Rico to play for Ponce…for now.  Pete is pumped to give Ponce his all, and has been training non-stop since the close of the Memphis Redbirds’ season.  At least it is nice to know that my client is a wanted man!

This is my first post on Sports Agent Blog after getting my start at Entertainment Agent Blog.  Being from outside the Philadelphia area, I’m heartbroken the Phillies lost to the Yankees.  But now that the season is over, the Phillies should reflect on their season and think about who will be returning next year.  The Phils got Cliff Lee along with Ben Francisco on July 29^th, in a trade for SS Jason Donald, P Jason Knapp, P Carlos Carrasco, and C Lou Marson in no doubt the best bargain of the season.  Without question, the trade paid immediate dividends for the Phils and at a bargain price.

The Phils didn’t give up that much in return for Lee.  None of the prospects did much of anything this year.  Carrasco went 0-4 for the Indians with an ERA close to 9.00.  Lou Marson batted .250 in 14 games, Knapp went 0-0 with an ERA of 5.40 in the minors and struggled with injuries, and Donald batted .257 with one R.B.I.  In 10 games for the Indians AAA affiliate. While some of these prospects may make it to the Majors, none of them have really shown potential to be everyday players.  On the other hand, Lee had a stellar second half with the Phillies and arguably one of the best postseasons in recent memory, all for a bargain price of their share of the $5.75 million he was due this year.

What makes the deal even sweeter for Philadelphia is that Lee also has an $8 million club option for 2010.  That means the Phillies could have at least one more year with Lee before he becomes a free agent.  The club option is relatively cheap for someone who went 7-4 with a 3.39 ERA in the regular season and 4-0 with a 1.56 ERA in the postseason.  Management would be stupid to not pick up the option.  Letting Lee become a free agent will almost assuredly mean that he can command big money in the free agent market.

I think it is inevitable that the Phils will pick up the club option for next season.  The real concern for management is locking him into a long-term deal with the club.  If he performs next year like he did during the later part of this season and postseason, there is no telling what kind of price he is likely to demand in free agency.  He could demand a contract similar to what C.C. Sabbathia received from the Yankees.  There are only a handful of teams able to dish out that kind of cash.  If it comes to that, I hope the Phillies are one of them.

IMG does not have a specific division for hockey, but it is experienced in marketing hockey players; it handled the marketing of Wayne Gretzky and Jaromir Jagr when they were in the NHL. IMG will look to expand on Ovechkin’s current endorsement portfolio which includes CCM, Energizer, Hair Cuttery, and Hockey Ink.

Ovechkin’s style of play on the ice and personality off the ice provide the foundation for incredible potential in product endorsements. On the ice, Ovechkin has scored some of the most impressive highlight-reel goals in the history of the game and still has energy to make the huge hits that hockey fans love to see. Off the ice, his personality is on display in interviews showcasing his contagious smile (interview starts at 2:00), love for the fun of the game, and pre-game antics which include racing a utility cart around the arena. The city of Washington D.C. fell in love with Ovechkin over the past couple years and it shows in ticket sales- the Capitals sold out all 12,000 season tickets this year.

What role did Ovechkin’s agent play in acquiring this marketing deal with IMG? Ovechkin’s representation is a roundtable that consists of his father, mother, financial adviser George Landa, and attorney Stephen Screnci. All decisions involving Ovechkin’s career are made collectively by that group. It would definitely be interesting to sit in on a negotiation involving all those parties, and they are obviously doing something right.

For a little insight on the negotiation of his $124 million contract which Alex and his mother conducted without an agent, watch this video at the 2:40 mark. You’ll notice the language barrier makes it hard for Alex to express in English exactly what he means, but IMG said it isn’t worried about that.

You’ve landed a talented athlete as a new client. A professional contract is fast-approaching. When the contract is signed, will the athlete’s online presence be ready?

In sports, the athlete’s name is the brand. So it should come as no surprise the bad guys on the internet, known as cyber-squatters, may try to take advantage of your athlete’s name and brand.

An example: In California, a single cyber-squatter was recently convicted of registering the domain names of nearly 800 basketball players. Domain names are Web browser addresses, like SteveNash.com and ChrisBosh.com. The affected players ranged from NBA pros to top high school and college players. Because of this one squatter, hundred’s of athletes were unable to take the first step into online branding. This was just one squatter — there are thousands of squatters on the NET trying to make money from athletes’ brands.

As an agent, you need to start managing your client’s online brand early —before fame and success attract the cyber-squatters. It’s critical for agents to help athletes create a comprehensive online branding strategy.

Here are 5 simple tips to help agents prepare and protect a player’s online brand:

1. Register a Dot-Com Domain Name

Domain names are Web addresses, so they are the focus of your online branding plan. Having a domain name with your player’s first and/or last name in it, like RogerFederer.COM, is the Grand Slam of Internet branding. The domain is also part of the player’s main email address.

But, web domains are a scarce resource, and are registered on a first-come-first-serve basis —  so even RogerFederer.COM doesn’t own Federer.COM

Once you start searching for an available domain name, you’ll be surprised how hard it is to find an available domain name. If your client has an uncommon name, you may be lucky and still be able to acquire CLIENTNAME.COM. Other good domains to register are nicknames. Shorter domain names are usually better, dashes and digits in a domain name are not as easily remembered by site visitors.

The Dot-Com domain is the most memorable and upscale—it’s far better than the other top-level domains (.NET, .ORG, .INFO, .BIZ, .US, etc.).

To register a domain, visit a Domain Registrar like Godaddy.com (http://GoDaddy.com). If the client’s name is available, you can register it for about $8 a year – you’ll need to renew every year or you lose the name. There are also many websites, such as Afternic.com and Sedo.com, that help you buy and acquire domains that are already registered — though auction prices can be exorbitant.

As long as you’re able to get the athlete’s main domain, it’s not worth going overboard speculating on a bunch of domains when an athlete is just starting out. However, keep in mind that the squatters will try to take advantage of typos in web addresses, so you may consider acquiring common misspellings of your client’s name (for Tennis, think Nadall.com, Nedal.com).

Later in this article I have some tips for what to do if you can’t get the name you want.

2. Create Social Networking Accounts

When fans want to find out about an athlete, they’ll go to the social networking sites; MySpace and Facebook are the biggest. With MySpace, you’ve always been able to get a page like http://Myspace.com/CLIENTNAME, so, you’ll want to grab that. Facebook now has that feature, too. And you’ll want to start and take ownership of a Facebook Fan Club for your client.

What content do you put on all these social media sites? It doesn’t matter—you can leave them blank to start with. The main point is that you control the real estate for your brand.

If you or your client does create some content on a social media page, keep the site very professional. Don’t let the athlete use these accounts for gossiping with friends, uploading photos or video of last Saturday night’s party, or other unprofessional uses. Future sponsors and advertisers will be watching, so you need to keep the client’s content squeaky clean and  presentable. Once something is on the Internet, it’s nearly impossible to take it down.

But remember: The main point is to acquire these online properties, even if you don’t use them at first. It’s far better to have nothing on a Web pages than to have cyber-squatters fill the page with advertisements.

3. Create a Twitter Account

Twitter, an online Short Message Service (SMS) site, is extremely popular and growing so quickly that it gets a checklist item all to itself. When fame first strikes, Twitter is where the trendsetters will talk about your client. Beware: Twitter squatters are already grabbing up all the famous Twitter account names.

Signing up for a Twitter account is free, so sign-up for an account name that matches the client’s real name. You may want to update the Twitter status occasionally with things like recent victories and upcoming games. But again, the key is to own the Twitter account for later use and to prevent someone else from controlling the Twitter account.

4. Setup Email and Instant Messaging

Fans, sponsors, advertisers and other vendors will want to communicate with an athlete. When your client owns a COM domain, you can automatically receive all email sent to any address at @CLIENTNAME.COM.

But, as part of a comprehensive branding plan, create free accounts at Gmail, Yahoo Mail, and HotMail: CLIENTNAME@gmail.com, CLIENTNAME@yahoo.com, and CLIENTNAME@msn.com. Setup the accounts so that they invisibly forward email to a single address.

Additionally, try to get brandable accounts for AOL Instant Messenger and MSN Messenger.

5. Setup Voicemail

For a business phone number, you can set up a free GoogleVoice (http://voice.google.com) account, which comes with a free phone number in almost any area code. Configure GoogleVoice to automatically forward voice-mail to your email accounts as an audio/text attachment. Or you can forward all GoogleVoice calls to your cell phone (the forwarding will be invisible to the caller).

If your client needs to speak with the press by phone, he or she can easily make phone calls through the GoogleVoice account using their existing cell phone. Have the client use the GoogleVoice as a business phone number for all sports-related activities to prevent the athlete’s personal phone information from becoming mixed with the athlete’s career info. Keeping an athlete’s professional life and personal life separate will also help protect the athlete’s privacy.

Troubleshooting Your Brand

What do you do if you can’t get all of the above items? Well, if your athlete’s name is very common like Joe Smith, then he’s a little late to the Internet party. But you can still try for domains like “JoeSmithHockey.com”.

What if fame has already struck and the athlete’s brand is already cyber-squatted? There are laws to protect an athlete’s name and brand. Contact an intellectual property attorney who specializes in trademarks. If the athlete’s name is fairly unique, having a lawyer send a letter to the various social media sites can often get them transferred to the player. Gaining control of a squatted domain is a little more complicated, but an attorney can definitely help to acquire it. Solving cyber-squatting problems through the legal system will cost you a lot more time and effort than doing it right the first time.

Be Ready for Fame…

Most importantly, it’s critical to be a few steps ahead of the cyber-squatters. With the first whiff of fame, squatters will notice an up-and-coming player and grab up all the prime Internet real estate related to that player. You can reduce future legal costs by keeping up with online trends and by beating the squatters to the prime Internet real estate. Your client’s future sponsors will appreciate a clean online-brand that isn’t full of Internet spam.

Remember: Your job as an agent is to help plan for the athlete’s entire career. It’s never too early to get a player’s brand ready. By spending a little effort up front, you can make future success that much sweeter.

Last year, I had the opportunity to attend the 2008 Princeton Sports Symposium as a general attendee.  I covered the event prior to attending and then wrote a short wrap-up.  Overall, I was extremely impressed with the event, and came home with many ideas concerning how to improve our own symposium hosted at the University of Florida Levin College of Law.

This year, I have the honor of actually participating on one of the 2009 Princeton Sports Symposium panels.  It is actually one of the first panels of the day, titled, “Partnership Activation Rising Stars.”  The entire agenda may be viewed here.  As was the case last year, Leverage Agency is the title sponsor of the event.  I cannot wait to see many of the people that I was introduced to last year, and meet plenty of new faces.  The important facts are as follows:

What: 2009 Princeton Sports Symposium Sponsored by Leverage Agency

When: Friday, December 4, 2009 (starts at 9:00 a.m. with Continental Breakfast)

Where: Friend Center, Princeton University (pictured to the right, map)

As a side note, I asked my girlfriend to date me a day before I left for last year’s symposium.  We are still together to this day.  Unfortunately, I will miss our actual one-year anniversary, but I will make it up to her (as if any of you care about that).

Don’t tell Creative Artists Agency (CAA) that the company is #2 to anyone in any sport.  They just don’t want to hear it.  Even in baseball, where Scott Boras is known as the king of the diamond.

Jon Heyman of Sports Illustrated reported earlier this week that in a phone interview with CAA baseball agent, Joe Urbon, the agent stated that Jason Bay is “the most complete player on the market.”  Quite a bold statement by Mr. Urbon, who was well aware that some guy named Matt Holliday is also a free-agent going into the 2010 season.  Should Bay be given the edge because he had to compete in a very tough AL East while Holliday went from a mediocre AL West to a soft NL Central?  It is true that Holliday did struggle quite a bit in the AL.  He only hit 1 homerun in the first month of the 2009 season

Boras’ response: “Holliday is the only young complete free agent player available.”  I added the emphasis.  Interesting sly tactic by Mr. Boras, who subtly noted that his client, Holliday is 29-years-old, while Bay is 31-years-old.  You better believe that this factor, alone, drives up Holliday’s price.

I think it is smart for Urbon to make comparisons between Bay and Holliday.  It will only drive up the price of his client.  Let’s just hope that this is not an Urbon vs. Boras competition that stems from past experiences like the notorious case of Tacoby Bellsbury!

Being a fan of Mixed Martial Arts (MMA) and more specifically, the Ultimate Fighting Championship (UFC), I have followed the sport closely and admired the skill and level of the athletes involved and the business savvy of the people in charge. MMA is an emerging sport around the world with the UFC being the number one organization internationally;  it has the deepest talent pool, and the most name recognition. If it were up to me, everyone would share my passion for the sport and I could talk about a pay per view event with the common sports fan like it was a Monday Night Football game, sharing in depth opinions and competitive banter. Instead, I have a few friends who enjoy the sport casually and am left trying to “convert” the others, much like the UFC is trying to do with mainstream sports fans.

To hear UFC president Dana White tell it, if there were four corners on a street and on one corner there was a basketball game, one corner there was a football game, one corner there was a baseball game and on one corner there was a fight; everyone would go watch the fight. This statement might make sense, especially when the UFC can go overseas to England and have an easier time marketing itself than the NFL; but I don’t think people would stay and watch if the fighters were just laying on each other or kicking each other in the leg every 30 seconds or so; I’m sure they’d find their way back to the football game at some point. This is the biggest problem in my opinion the UFC and fans like myself face in recruiting more fans. People love to watch two guys stand up and throw punches at one another. Chuck Liddell became a celebrity and grew the UFC brand by doing just that, but it is hard for a prospective fan of the sport to understand the complexity of the ground game and what goes on. Deciphering a good punch is way easier then noticing a solid display of the rubber guard. Never heard of the rubber guard? Don’t worry, most people haven’t and that barrier can make a technically sound fight look like two guys laying on one another for extended amounts of time. This is bound to happen from time to time, but what if it happened in a highly anticipated main event that you paid $50 to watch?

On April 19, 2009, UFC Middleweight champion Anderson Silva fought number one contender Thales Leites for the title at UFC 97. I had convinced a few friends of mine to come watch the fight with me at a local bar and was doing my best to try and describe the dominant brilliance of Silva’s career to that point, and get them ready for an exciting main event. When the fight did happen; however, the opponent, who must have heard what I thought was going to happen to him, failed to engage Silva and it made for, in my opinion, the most boring 25 minutes of my life (you can compare it to watching the Browns-Bills game earlier this year). Afterward I found myself trying to make excuses for the UFC and told my friends it was a fluke, but needless to say, it has been much harder to get them to come to any more pay per view events on a Saturday night.

Two weeks ago, UFC 104 happened in Los Angeles at the Staples Center. This was a big market event for the UFC,which was traveling outside its comfort zone of Las Vegas, and there were a lot of new fans and money to be made. The main event featured Light Heavyweight Champion, Lyoto Machida against Mauricio “Shogun” Rua for the title. What transpired was much like my experience with the Anderson Silva fight, only Rua, the clear cut winner of the fight, lost in a decision. This left the fans who had watched and the people who had covered the event dumbfounded and it had been an anti-climactic end to a sub par night of fights. Former UFC Light heavyweight champion, Quinton “Rampage” Jackson had this to say about the fight: “I was watching the fight this weekend with the director of the A Team movie, the movie crew & a couple of actors & I never been ashamed to be a part of MMA till now. The UFC looked like (sic) this weekend. The main event was boring. I anticipated that because let’s be real.. Machida is a boring fighter. But Shogun getting robbed like that was pretty cut throat. Then you hear Joe Rogan say you ‘you have to beat the champ to be a champ.’ & that made me think the UFC are full of (sic)!”

Fights like this lose fans, period. A more casual fan buying a UFC event for the first time would be hard pressed to shell out his hard earned money on a pay per view or substantially higher priced seats to an event after an experience such as this. It is hard to put a finger on how to go about making the sport more attractive to potential viewers, but I think the UFC needs to amend its for-the-most-part stellar plan and deliver the kind of quality that is undeniable.

There is a lot of uncharted ground to be covered for the UFC in its quest for world domination. I think for the most part the organization is doing a good job, but lately I would say that it has become complacent in its company mold, and to really shine, it needs to bend it a little. In the coming weeks, I will continue to write about MMA and the UFC, sharing my opinion,s because I have seen the great fights and know how good it can be.  I just need you guys to join the fun.

I am interested in hearing what you guys think and how you perceive MMA on this site, so leave comments and hopefully we can have some fun with a weekly MMA thread.

Rajon Rondo, the six-foot point guard for the Boston Celtics, has captured the worlds attention. The publicity he is getting is both positive and negative. The positive side being his performance with the Celts. In four seasons with Boston, Rondo has played in 239 games and has a .481 FG%, .271 3PT%, and a .635 FT%. However, he has recently been the target of criticism for being late to practice and for his overly physical play.

Whether troubled or not, the Celtics have decided that they want Rondo in their future and have signed him to a 5-year, $55 million extension. Rondo is often compared to San Antonio Spurs point guard Tony Parker. Here is how Rondo stacks up to Parker:

Rajon Rondo (2006-Present) – 239 G, .481 FG%, .271 3P%, .635 FT%, 1396 Assists, 416 Steals, 32 Blocks, and 2294 Points

Tony Parker (2006-Present) - 221 Games, .519 FG%, .315  3P%, .795 FT%, 1343 Assists, 206 Steals, 19 Blocks, and 4354 Points

Parker is slated to make $12.6 million this season and $13.5 million next season.