Davis is not the only NBA star who will don Li Ning; Shaquille O’ Neal is also on the client roster.  Dallas Maverick, PG Jason Kidd also singed with Peak, another Chinese apparel label, shortly after winning Gold this summer.

Li Ning is a Chinese based shoe company, named after the famous Chinese Gymnast…Li Ning.  The Spainish olympic team wore Li Ning jerseys this summer in Bejing.  The name Li Ning is huge in China and has grown tremendously worldwide.  With the acquisition of more and more talented American athletes, Li Ning is getting more recognition and expanding further into the international market.  Nike still looms large in the industry; however, newcomers like Under Armour and Li Ning are definitely making their mark.

Football

• I really think that UnderArmour has been making some great decisions on whom to sponsor [Devin Hester Proves To Be A Great Buy].
• Why is the NFL not getting as much heat as the MLB in regards to performance enhancing drugs? [A detailed history]

Basketball

• Please tell me he is getting a ton of money for this [Baron Davis Hops On Jenny Craig Bandwagon].
• Kudos to Josh Howard for what seems to be a heart-felt apology.  Additionally, smart PR move to wait about a week to let the news die down a bit…and stay out of the public eye all the while [Howard apologizes for negative comments, incidents off court].
• Tough times for Shawn Kemp [Shawn Kemp Will Not Play In Italy].
• The Kings are placing a big investment in a young Goodwin client [Kings sign García to five-year pact].
• My prediction is that this will be Gordon’s last year as a Bull [Bulls guard Gordon skips practice then signs qualifying offer].

Baseball

• And a full no-trade clause [Lohse Agrees to $41M, 4-Year Deal With Cardinals].