Don’t tell Creative Artists Agency (CAA) that the company is #2 to anyone in any sport.  They just don’t want to hear it.  Even in baseball, where Scott Boras is known as the king of the diamond.

Jon Heyman of Sports Illustrated reported earlier this week that in a phone interview with CAA baseball agent, Joe Urbon, the agent stated that Jason Bay is “the most complete player on the market.”  Quite a bold statement by Mr. Urbon, who was well aware that some guy named Matt Holliday is also a free-agent going into the 2010 season.  Should Bay be given the edge because he had to compete in a very tough AL East while Holliday went from a mediocre AL West to a soft NL Central?  It is true that Holliday did struggle quite a bit in the AL.  He only hit 1 homerun in the first month of the 2009 season

Boras’ response: “Holliday is the only young complete free agent player available.”  I added the emphasis.  Interesting sly tactic by Mr. Boras, who subtly noted that his client, Holliday is 29-years-old, while Bay is 31-years-old.  You better believe that this factor, alone, drives up Holliday’s price.

I think it is smart for Urbon to make comparisons between Bay and Holliday.  It will only drive up the price of his client.  Let’s just hope that this is not an Urbon vs. Boras competition that stems from past experiences like the notorious case of Tacoby Bellsbury!

Yesterday, Liz Mullen of SportsBusiness Journal tweeted that O.J. Mayo, the Memphis Grizzlies guard going into his sophomore season in the NBA, has dropped both his marketing agency and contractual advisor.  His representation for team contracts was Leon Rose of Creative Artists Agency.  Mayo’s marketing agency was LRMR Marketing, a company that has LeBron James on the board.

Mullen tweeted that CAA confirmed Mayo’s termination of CAA, but we still do not know exactly why Mayo chose to start fresh on marketing and contractual help.

O.J. Mayo had a terrific rookie season that included averages of 18.5 points, 3.8 rebounds, and 3.2 assists in 38 minutes per game.  And I am sure that many agents were in his ear throughout the year.  That would be a solid reason for why Mayo would drop smaller agencies for names like CAA and LRMR.  In this case, Mayo has dropped some big dogs, and we will wait and see who will be the replacements.

In case you have a short memory, Mayo was represented by BDA Sports before people found out about Rodney Guillory, a runner for BDA Sports and Calvin Andrews, gave money to Mayo while he was an NCAA student-athlete.  Andrews was suspended by the NBPA and Mayo started looking for new representation.  The rumor was that it was a race between Leon Rose and Andy Miller, with Rose winning out in the end.

And now we are once again left to wonder who Mayo will choose to become a part of his team of advisors.

• Aaron Curry, LB, Seattle Seahawks (4th overall pick) – Octagon
• Andre Smith, T, Cincinnati Bengals (6th overall pick) – GMG Sports (Alvin Keels)
• Eugene Monroe, T, Jacksonville Jaguars (8th overall pick) – 320 Sports
• B.J. Raji, DL, Green Bay Packers (9th overall pick) – Athletes First
• Michael Crabtree, WR, San Francisco 49ers (10th overall pick) – Maximum Sports (Eugene Parker)
• Aaron Maybin, DE, Buffalo Bills (11th overall pick) – BEST (Blue Equity)

Creative Artists Agency (CAA), the company with the most amount of first-round selections (9), has all of its clients in camp with Malcolm Jenkins putting pen to paper on a 5-year, $19 million deal.  While the rest of the agencies listed are hoping to get exorbitant contracts for their clients, to use the figures in their recruitment packages for the 2010 class of draft-eligible players, CAA can boast that not only did the company have the highest number of first-round picks, but got them all signed before other big companies like Athletes First and Octagon, small companies with 1 first-round pick like 320 Sports, and signed their boys for good money.  You better believe that Todd France of FAAM will be using the same strategy on the recruitment trail over the next year.

Which method will win out?  The agents who have their clients holdout/threaten to sit out a year well into training camp, or those who get their boys signed for good money and get their boys into camp before the middle of August?

A majority of first round selections are still waiting on that magic number before they sign an agreement to play professionally.  12 players have signed…20 to go.  The last player to sign was Jared Mitchell (CAA client).  Undoubtedly, not every player will sign, but you can expect a lot of deals to get done with hours or minutes left before the actual deadline.

The draft is 50 rounds long and not ALL about the first round.  Many players outside of the first round have not yet signed, either.  For instance, 6 of the 17 first round supplemental picks are still waiting to hear a number they like (Paxton, Davis, Skaggs, Owings, Boxberger, and Scheppers).

First Round Picks

1. Nationals. Stephen Strasburg, rhp Boras Corp. Unsigned. Boras wants $50 million.
2. Mariners. Dustin Ackley, of Boras Corp. Unsigned. Boras wants roughly $9.5 million.
3. Padres. Donavan Tate, of Boras Corp. Unsigned. Boras already has enough on his hands with Strasburg and Ackley. Add Donavan, and it’s quite a party.
4. Pirates. Tony Sanchez, c ACES (Hank King & Mike Zimmerman). Signed. $2.5 million.
5. Orioles. Matt Hobgood, rhp Wasserman Media Group (Lenny Strelitz). Signed. $2.42 million.
6. Giants. Zack Wheeler, rhp Jet Sports Management. Unsigned.
7. Braves. Mike Minor, lhp Bo McKinnis. Unsigned. Jonathan Mayo believes his signing will make many other college pitchers in the first round sign.
8. Reds. Mike Leake, rhp Beverly Hills Sports Council (Dan Horwits). Unsigned. Close to a deal.
9. Tigers. Jacob Turner, rhp Boras Corp. Unsigned. Boras boy #4…also waiting it out.
10. Nationals. Drew Storen, rhp CAA. Signed. $1.6 million. Storen is tearing it up in the organization thus far. He is already with the High A Potomac Nationals, and is closing out games along with Dynasty client, Dan Leatherman.
11. Rockies. Tyler Matzek, lhp Legacy Sports Group (Greg Genske) Unsigned. Signs pointing to him going to Oregon and not signing with the Rockies.
12. Royals. Aaron Crow, rhp Hendricks Sports Management (J.D. Smart). Unsigned. Doesn’t have to sign by August 17.
13. Athletics. Grant Green, ss Boras Corp. Unsigned. The fifth Boras superhero.
14. Rangers. Matt Purke, lhp Select Sports Group (Peter Vescovo). Unsigned.
15. Indians. Alex White, rhp Career Sports (Keith Grunewald). Unsigned.
16. Diamondbacks. Bobby Borchering, 3b SFX (Troy Caradonna). Unsigned.
17. Diamondbacks. A.J. Pollock, of Icon Sports Management (Rob Martin). Signed. $1.4 million
18. Marlins. Chad James, lhp Icon Sports Management (Rob Martin). Unsigned.
19. Cardinals. Shelby Miller, rhp Select Sports Group (Peter Vescovo). Unsigned.
20. Blue Jays. Stephen Jenkins, rhp ACES (Hank King & Brandon O’Hearn). Unsigned.
21. Astros. Jiovanni Mier, ss Legacy Sports Group (Greg Genske). Signed. $1.358 million
22. Twins. Kyle Gibson, rhp Randy Rowley. Unsigned. Stalling because of injury issues.
23. White Sox. Jared Mitchell, of CAA. Signed. $1.2 million
24. Angels. Randal Grichuk, of SFX (Tom Little). Signed. $1.242 million
25. Angels. Mike Trout, of Landis/Seal/Ware. Signed. $1.215 million
26. Brewers. Eric Arnett, rhp Sterling Sports Management (Joe Speed). Signed. $1.197 million
27. Mariners. Nick Franklin, ss SportsMeter (David Meter). Unsigned.
28. Red Sox. Reymond Fuentes, of MDR Sports Management (Melvin Roman). Signed. $1.134 million
29. Yankees. Slade Heathcott, of Frontline Athlete Management (Darek Braunecker). Unsigned.
30. Rays. LeVon Washington, 2b Boras Corp. Unsigned. Boras kid #6…also waiting it out.
31. Cubs. Brett Jackson, of CAA. Signed. $972,000. All 3 CAA drafted players have signed. Now if only they struck a deal with the New Orleans Saints for Malcolm Jenkins.
32. Rockies. Tim Wheeler, of Frontline Athlete Management (Jim Lindell). Signed. $900,000.

For links to many of the agencies listed, please check out our Agencies Database.

First round NFL deals are moving along slower than a snail’s pace.  We saw this coming, though.  That said, New Orleans Saints fans are not happy that their first round pick, Malcolm Jenkins, continues to sit out of camp.  Their unhappiness is amplified by the fact that Brian Orakpo (picked before Jenkins) and Brian Cushing (picked after Jenkins) have already signed with their respective teams and have been reporting to camp.

Jenkins, Orakpo, and Cushing are all represented by the crew over at CAA, so as long as the Jenkins deal falls somewhere in between Orakpo’s and Cushing’s, CAA should not take a hit in the image department (something that rival agency, Athletes First, is apparently waiting on to use on the recruiting tour for next year’s class of rookies).  Maybe CAA wants the contract to be front-loaded.  I discussed the benefits of a large 3-year total (3YT) earlier today, which could be a vital negotiating point between the parties.

At least Saints GM, Mickey Loomis, is encouraged by the fact that he has a history of working out deals with CAA’s football agents.

Apparently there is a big battle between Athletes First and CAA, and both firms are waiting to see what Eugene Parker does with Michael Crabtree’s contract (pick #10).  The agencies with first round picks should be careful not to extend this process too long.  It is okay when a few players hold out of camp, but if practically the entire first round of picks is sitting on the sidelines, we will start hearing more cries for a slotting system like the NBA uses on first round picks.  And NBA agents often do not take a cut on the first contracts of first round picks.  NFL agents would lose a lot of sleep over that idea.

Let’s look at CAA’s basketball division, first.  Before hiring Henry Thomas, CAA already boasted three strong basketball agents: Leon Rose, Andre Buck, and Steven Heumann.  Heumann mostly deals with the high profile overseas players and those born outside of the U.S. who now play in the NBA (think Omri Casspi).  Andre Buck is up-and-coming, and serves as the primary agent for guys like Jason Thompson, Aaron Brooks, and Renaldo Balkman.  Then there is Leon Rose, who has LeBron James, O.J. Mayo, Jonny Flynn, Allen Iverson, Richard Hamilton…the list goes on.  The key thing that I notice with Henry Thomas’s arrival is that LBJ and D-Wade are now under the same roof.  The two most marketable basketball players (you can throw Dwight Howard in at #3 in my book) are at CAA.  Interestingly, though, LBJ has his own marketing company, so CAA, the sports marketing juggernaut, does not reap rewards from that account.  D-Wade will bring in some nice profits, though.  He recently switched from repping Converse to the Jordan Brand (both owned by Nike).

In yesterday’s post, I alluded to Jason Belzer’s Sports Agency Power Rankings.  The list was created a year ago, and I think that he would agree with me that the pecking order should be changed.  I believe that the top 4 are now CAA, WMG, Octagon, and BEST.  WMG, Octagon, and BEST are not all that far from one another, but all 3 are a giant step below CAA, in my opinion.

A key question is: How does one compete?  One thing is sure, you are not going to beat CAA by playing its game.  The company does not have unlimited resources, but something close to it.  They have more connections to producers, directors, potential sponsors, etc, so you can’t out-promise Creative Artists Agency on providing more avenues outside of the field/court.  What you can beat CAA at (possibly) is personal care.  CAA is the largest sports agency in terms of quality of clients and track-record of agents, but they are not interested in players who are going to be taken Day 2 of the NFL Draft, beyond the 10th round of the MLB Rule 4 Draft, or un-drafted basketball players (for the most part).  In fact, even if you are a 2nd round NFL draft pick, do you want to be splitting time with Matt Stafford?  If you are a 4th round pick, will you get the same attention as Derek Jeter?  LeBron Jame and Dwayne Wade might get a few more phone calls then a 2nd round NBA draft pick.

A lot of athletes crave attention.  They also want someone that they can relate to.  Personal relationships mean a lot in this business.  Just because CAA is growing by the day and seems like it is a company that is beyond competition, does not mean that it is immune to losing some big potential clients to a boutique firm that knows what it is doing and can connect with the athletes.  Don’t fight CAA at its strengths, find out what your own strengths are and use those to impress future clients.

All of that being said, CAA sure got a lot stronger with its latest acquisition.

Am I surprised by the move?  No.  Almost two year’s ago, I asked on this blog, Is CSMG Still The Place To Be? The company was just coming off of terminating its CEO, laying off several employees, having its founder step down as chairman of the board of directors and had a signed separation agreement with one of its major NFL player agents.  Thereafter, the CSMG football division vanished.  The company was left with a strong baseball and basketball division…until Octagon bought out CSMG’s very strong baseball client list and the agents working on their behalf.  Roughly twenty CSMG employees and over one-hundred-and-forty baseball players switched hands in the deal.

Since the deal between CSMG and Octagon in October 2008, CSMG had one thing to focus on: basketball.  The company’s website currently reflects that fact.  Dwyane Wade’s likeness is all over the homepage, the client sites listed are Henry Thomas’s players, and the only clients listed are those playing basketball.  Will CSMG close up shop for good now that Thomas is leaving for CAA?  The company has had internal issues for quite some time now, and Thomas’s departure may just be the final step to dismantling an entity that was once #6 on Jason Belzer’s Sports Agency Power Rankings.

As listed on CSMG’s website, there are only two Executive Officers: Henry Thomas (President) and Ginger Gordon (Chief Financial Officer).  No need for a CFO if there is no President.  And CAA grows again..

More recently, Anquan Boldin dropped Drew Rosenhaus for Tom Condon and Creative Artists Agency (CAA).  And yesterday, Cardinals GM Rod Graves expressed his excitement to work with Boldin’s new agents. 

Asked if there would be enough money under the salary cap to sign Boldin this year, Graves said, “It will have some challenges. There’s certainly cause for some give and take and creativity on both sides, but Tom’s been noted for that. Again, I just look forward to sitting with him and we’ll find out where we are at that point.”

I never saw a quote like that from Graves when Rosenhaus was on the other side of the negotiation table.

It seems as though GMs and other team personnel definitely play favorites when it comes to sports agents.  While Graves and others might place Condon over Rosenhaus, does it necessarily mean anything?  As long as the agent gets his client the best deal possible, quotes in an article don’t mean a thing to me.

In second was Octagon, followed by Priority Sports.  Both agencies had a good spread.  After those three came CAA, who was extremely top heavy, as I have noted in prior posts.  Not a single one of CAA’s 11 clients drafted were picked later than the third round.

Neil also breaks down the agencies into 3 categories: Major, Mid-Major, and Boutique.  Goalline Sports, National Sports, and PlayersRep led the Mid-Majors with 5 clients of each agency selected.  The Boutique agency with the most success was Metro Sports, who had a 5th rounder and two 6th rounders.