I thought about writing this article a few months ago as I was hoping the NFL Collective Bargaining Agreement (CBA) would be finalized by now. Since this is not the case, I want to present an alternative revenue stream which could go some way in bridging the gap between players and owners. With sponsorship being…
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Jun
03
The Significance of a Super Bowl in a Cold City like New York
The NFL owners voting to have an outdoor Super Bowl in the Meadowlands in 2014 is a drastic change to professional sports, which deserves a closer look at exactly what it means for the future of neutral site games. Other then the Super Bowl, the other major sporting events to play on a neutral court/field…
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Sep
02
Relay Worldwide Sports Sponsorship Symposium
What: 7th Annual Relay Worldwide Sports Sponsorship Symposium by SportsBusiness Journal and SportsBusiness Daily When: Wednesday, Sept. 30 – Thursday, Oct. 1, 2009 Where: New York City, NY at the Marriott Marquis Keynote: Uli Becker, CEO and President, Reebok International Panels: Sept. 30 7:30 a.m. – Registration 8:30 a.m. – Welcome and Opening Remarks Richard…
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Apr
13
Interview with Ben Freidson, Manager of Sports Marketing at Volkswagen
Ben Freidson is the Manager of Sports Marketing at Volkswagen of America Inc. Recently, Volkswagen announced a multi-year partnership renewal with Major League Soccer and Soccer United Marketing, MLS’s marketing arm, to remain MLS’s Official Automotive partner. Michael Goldman: Can you briefly discuss your role as Manager of Sports Marketing and your background that led…
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