Make no mistake about it: The Ultimate Fighting Championship (UFC) is the premier mixed martial arts promotion company on the face of the earth. Perhaps you consider them monopolistic. Maybe even bullies. In your opinion, Dana White is probably an aggressive promoter/businessman/asshole. You may have a point, but the fact remains that the UFC means business and this organization is not to be taken lightly in their business model or their growth strategies. To bet against them will make you the loser.

Having signed a new seven year broadcasting contract with FOX, the UFC is in a prime position to introduce mixed martial arts to a broader audience. No longer can the old psychographics be used to claim that the sport is only watched by testosterone-fueled, barbaric males between the ages of 18-34. The new social research provided on mixed martial arts indicate that college educated, middle class men and women between 18-44 are the new variables in the profile of the sport. Let’s not forget that this isn’t the first time FOX has danced with the UFC. Several years ago, Fox Sports Net aired a live UFC event which generated fantastic ratings. BUT, FOX wasn’t ready to dive in the pool head first. In other words, they didn’t want to commit to a deal. After witnessing the success of the UFC and the dedication of its following, FOX has cannon balled into the pool. This broadcasting deal pushes the UFC across many platforms, not to mention the fact that they have full control over the production of the live events aired on FOX. To put it lightly, this is a highly significant hurdle cleared by not only the UFC, but mixed martial arts fans as well.

The only downside that I have observed over the past year was the departure of Michael Pine, the former VP of Sponsorships for the promotion. He did a magnificent job creating a relationship with two major sponsors during his tenure: Harley Davidson and Anheuser Busch. Not to mention, he was instrumental in bringing in Burger King, Miller Lite and caught the eye of the United States Marines. A mighty work he did perform. Pine left the organization to take a job with the international triathlon company, Iron Man. As expected with the growth and popularity of the UFC and the sport of mixed martial arts, the blue chip sponsors are lined up at the door. It is only a matter of time before we see that Swoosh or those three vertical italicized stripes in the center of the cage mat. Trust me, they are coming.

I am sure you have asked yourself, what does 2012 hold for the UFC? I am sure the thought provoking pundits will say that a new promotion will come along and challenge The UFC or the hype surrounding the Fox deal will fizzle out. Here are my predictions (while it will take others 12 months to get it right):

• Retail growth higher than anyone’s forecast;
• The ultimate fan experience at live events; and
• A broad and positive impact on society, in particular those who think the participants of the sport and its fans are meat heads.

In closing, we are all witnesses to the unlimited possibilities of the UFC. No longer should we question ourselves with what it stands for, or better yet, what we want it to stand for. There will always be differences of opinion on how the UFC conducts business and how will they deliver their product to the novice fan, as well as the diehard fan. One thing we all can agree on is this simple truth: the UFC has a track record of intensive growth and it is not slowing. The focused strategy of the promotional management team has proven to all of us that they are pretty good at what they do. Market development, product development, and offering a new experience to new fans are part of a strategy that is already in place. Growth is on the horizon. The anticipated risks have been calculated and any obstacle will be overcome. The only question that remains is this: How long will you remain in doubt?

The UFC, A Growing Juggernaut from Sports Agent Blog - Sports Business, Sports Law, Sports Negotiations, NCAA Rules

In 2008, Forbes magazine valued the UFC/Zuffa LLC at 1 billion dollars. Since then, according to an interview UFC President Dana White did with the Indianapolis Star, that figure has nearly tripled with White estimating that the company is now worth around the 2.5 billion dollar range. This is an impressive growth margin for a company that has generally stuck to the same game plan over the last few years. If these numbers are indeed correct, it speaks volumes about the growth the sport has incurred in a short amount of time. The main difference I see in the UFC from 2008 is how boldly they have expanded. Selling a 10% share in the company to Flash Entertainment of Abu Dhabi to be able to properly position themselves in the Middle East and Asia must have been a wise investment, even though it is hard to gauge from here in the states.

Expansion to countries such as Germany, Australia, and Canada has been overwhelmingly positive upon first glance, and has no doubt been a success financially. The UFC is almost like a rock and roll band going on tour and winning over fans. Every new market it hits seems to be conquered by the hype and the trickle-down effect; it is undeniable.

It would be nice to see hard numbers to back up White’s claims, but even if he is exaggerating by a half billion, to have your company double in growth in 2 years is impressive. White agrees:

“The company is worth about $2.5 billion… I’ve been saying this since day one, and people really thought I was a lunatic, that this could be the biggest sport in the world. What I am surprised about is how fast this has happened. We haven’t even scratched the surface for how big this thing is going to be. I don’t consider us mainstream yet. Mainstream, to me, is if you walked out into the main street of any major city in America and asked them what “American Idol” is. Everyone can tell you what “American Idol” is. Not everyone can tell you what UFC is…Any time we go to a new market, it’s so much fun. When those [fans] leave, they will go infect another 10 to 15 people with what they saw there that night. That’s how this whole buzz keeps rolling. I call it spreading the virus.”

It should also be noted that White admitted that the company was 44 million dollars in debt at one point, which goes to show the business savvy behind the obvious muscle the UFC usually flexes in their dealings. When I see a company turning losses of that magnitude into substantial gains, it shows me that mistakes were made and then corrected and learned from.

It remains to be seen how high the ceiling is for the UFC. Will they ever reach the mainstream like White hopes for? I am inclined to think so, but that could be the fan in me hoping everyone else joins the party. Realistically, it is much easier to market the singing hopefuls of American Idol to the country than two guys fighting each other, but if the UFC can sustain their growth, they will be knocking on the door in no time.

Please post any questions or comments you may have and don’t forget to follow me on twitter @zachlipari.

The UFC Boasts Big Earnings from Sports Agent Blog - Sports Business, Sports Law, Sports Negotiations, NCAA Rules

This past Saturday, World Extreme Cagefighting (WEC) staged their first pay-per-view event, live from Sacramento, California. The event was a huge success given the fact that the last few weeks had seen disappointing main events put on by the UFC, and all out chaos by Strikeforce on national television. The event sold for $44.95, which some people thought was a steep price given the cache of the organization and the fact that their fighters are nowhere near the UFC, so why should consumers pay UFC prices? What viewers got was a night full of exciting fights and remarkable performances that showcased fighters who are hungry to make a name for themselves. 150-200k pay-per-view purchases have been reported since the event aired, which I would think has to be considered a success in addition to a solid foundation to build off of. This event was different from past WEC events; however, and it also may have signaled a sign of things to come for the organization.

WEC was purchased by UFC parent company, Zuffa LLC in December of 2006. After the merger, the WEC quickly dissolved their heavier weight classes to focus on lighter weight classes. To the MMA fan, the WEC is a smaller version of the UFC with divisions such as Bantamweight, Flyweight, and Featherweight – with only lightweight as a cross-over division with the UFC. Speculation of a full merger with the UFC to absorb all of the weight classes has persisted since the purchase, but until this past weekend, it seemed unfounded.

This WEC event was widely marketed by the UFC and featured a slew of UFC staples to its broadcast to further tie the companies together. Missing was WEC signage and promotions, giving way to vague terminology such as “the organization” when referring to the WEC. UFC commentators, fighters, ring announcers, and prelims aired on Spike TV, the home of the UFC (Verus carries WEC events). All signs point to an eventual merger of the organizations, which I believe would give the UFC more flexibility in putting on more events, but I also think it makes it more difficult from a fight booking standpoint to accommodate all divisions and fighters as frequently as the UFC is used to.

There is a ton of talent in the WEC. As demonstrated Saturday, with the level of excitement in every fight, the lighter weight classes provide high energy bouts with seemingly no slowing down – exactly what the fans pay to see. UFC President, Dana White acted as the sole promoter of the event, and it is my belief that they have set themselves up quite nicely in building a name and reputation for the WEC before it is eventually folded into the UFC. If the merger of the WEC into the UFC were to happen, it would provide a greater opportunity for fighters as well as fighter managers and agents to have a better chance of getting a piece of the UFC pie with an increased talent pool. As of now, there is no timetable for something like this to happen, but I would look for a move to be made sooner rather than later, especially if the WEC continues to perform the way it has.

Click here to watch a video of Dana White discussing the WEC.

Please post any questions or comments you may have and don’t forget to follow me on Twitter @ZachLipari

WEC = UFC? from Sports Agent Blog - Sports Business, Sports Law, Sports Negotiations, NCAA Rules

The first MMA blog I did for Sports Agent Blog dealt with the fallout from a disappointing main event and how it affects the sports as a whole. The UFC is the 800 pound gorilla of MMA and when something happens on the biggest stage in the sport, people react. Imagine a Superbowl where one team shows up seemingly only to taunt the other team and not do what is necessary to win. People would be outraged, and rightfully so, have they no sense of humility or respect? Such was the case this past weekend with the main event at UFC 112: Invincible, from Abu Dhabi in the United Arab Emirates.

I have documented how important global expansion is for the UFC and how Flash Entertainment of the United Arab Emirates purchased a 10% stake in the company to be able to bring it to their side of the world and introduce it to a new audience. Expectations were higher than ever with an arena being built specifically for the UFC to be able to properly showcase the sport. The night featured two title defenses and a slew of other good fights to try to put on the best show possible. The first main event pitted Lightweight Champion, BJ Penn against number one contender, Frankie Edgar. The fight went the distance to a decision that awarded Edgar the belt, with one judge scoring the fight 50-45, or every round for Edgar, which was clearly not what happened. Controversy aside, the fight was kind of boring from the standpoint that we’re used to seeing more out of Penn, which had people clamoring for an exciting main event; Demian Maia against Middleweight Champion, Anderson Silva.

I was skeptical of this fight before the event started. I’ve seen Silva shrug of Jujitsu specialists in the past, not taking them seriously, and that leads to five rounds of wanting more. This time was a little different. Silva wasn’t as aloof as in the Thales Leites fight, but instead, he was downright disrespectful, taunting his opponent with curses and showboating that would make Chad Ochocinco embarrassed. When Silva did engage, he was brilliant, but it seemed that he became bored and instead of finishing the fight to get it over with, he threw on his cruise control in the 3rd round and never looked back. Imploring Maia to fight with him, then seemingly running away when he tried, made people angry fast.

Silva won a decision even though he didn’t act like a champion, and the night with so much promise that was to lead the UFC into the Middle East, ended in a chorus of boos – hardly the way UFC President Dana White and the rest of the MMA world had expected. This fight marked the first time White walked out on a main event and handed the championship belt to the fighter’s manager instead of presenting the fighter with it himself. In the post-fight press conference, White dove right into the subject stating, “I don’t think I’ve ever been more embarrassed in the ten years of being in this business.” He then went on a rant that was ultimately more exciting than the fight, which I personally think is a good quality of a league official instead of taking a hard PR stand to actually talk to the viewing public and press as he is a fan as well is refreshing, and leads me to believe something will get done to insure that the fans don’t get screwed again.

I personally think Anderson Silva should vacate or be stripped of his Middleweight belt and be left to fight in either the Light-Heavyweight or Heavyweight division, since he is clearly bored with the Middleweight competition to the point where the fights aren’t competitive. Silva is widely considered the best fighter in the sport, and for the UFC this is a huge problem in advancing their product. Lebron James isn’t going to look across the floor at the Knicks and think that he is so much better that he resorts to trick shots and showboating. He respects his sport and is going to put up a 50 point triple-double and remind everyone how good he is. I respect that the UFC won’t stand for this, but it makes one wonder how much damage has been done to the trust of the viewing public that feel cheated by the events of UFC 112. I know personally, since I had the event double as the house warming party for my apartment, that people were annoyed and upset by the end of it – something that was embarrassing for me so I can only imagine how bad Dana White wanted to just run and hide after that fight, and I commend him for making the statements afterwards. Hopefully something will get done from a fight booking standpoint, because although every fight can’t be a classic, the main event should at least be competitive.

Anderson vs Fedor anybody?

View the video of Dana White’s post fight press conference here.

Please post any questions or comments you may have and follow me on Twitter @ZachLipari

UFC 112: The Aftermath from Abu Dhabi from Sports Agent Blog - Sports Business, Sports Law, Sports Negotiations, NCAA Rules

“It would be a huge benefit to us if mixed martial arts became an Olympic sport,” White said. “It would create instant awareness around the world, and it would be huge.

“I would support it 100 per cent. I personally am not out there trying to get mixed martial arts as an Olympic sport … but if it popped and they said, ‘Yes, we’re thinking about it,’ I would go guns ablazing and try to make it happen.”

I think it would be great to see MMA as an Olympic event. It would legitimize the sport while showing that the IOC cares about staying current and fresh. My concerns are that on such a big stage, people will certainly condemn the sport for being too violent, unless there are rule changes, which I would almost guarantee there would be if something like this was to happen. If MMA was to become a Olympic sport, but modified to IOC rules, I don’t see Dana White being as supportive then. What I would like to see in the meantime is some of the higher level fighters competing at their strongest discipline for their country. How cool would it be to see George St. Pierre suit up for Canada against the American, Jon Fitch in a pure wrestling match? Something like that would be great to watch and could still serve to legitimize the sport, since it would be obvious to people who think that UFC fighters are just brawlers, that these men are unbelievably skilled, trained athletes.

Please continue to post any questions or comments you may have and don’t forget to follow me on Twitter @zachlipari.

MMA a Future Olympic Sport? from Sports Agent Blog - Sports Business, Sports Law, Sports Negotiations, NCAA Rules

Yesterday, speculation about the future of UFC Heavyweight Champion, Brock Lesnar ended with Lesnar appearing on SportsCenter to provide details about what had happened to him. Lesnar was scheduled to fight number one contender Shane Carwin for the heavyweight title back in November of 2009, but during his training, he had fallen ill with no explanation for his ailments. After a few weeks of trying to push through his symptoms including pain and fever, Lesnar came to the decision that he couldn’t proceed with the fight. In order to heal and relax, Lesnar traveled to his ranch in Canada where doctors diagnosed him with having mononucleosis. Rumors had circulated, at the time, that Lesnar had caught the swine flu, but nothing seemed clear from a fan’s standpoint because no information was verified. The mononucleosis diagnosis turned out to be a poor one and Lesnar traveled back to the United States to be treated here, where after many studies, the doctors concluded that he had diverticulosis, which is essentially a hole in his stomach – something that should have lead to surgery to remove his colon and leave him with a colostomy bag, essentially ending his career in the UFC.

Before preforming this recommended surgery, the doctors had given Brock a variety of medications and wanted to see how he healed on his own. When returning to be examined, Lesnar had no signs at all of any stomach ailments and after what doctors and Dana White have described as a medical miracle, Lesnar is set to resume his UFC career this summer.

Since Lesnar has been out of UFC action for so long, the UFC has set up an interim heavyweight belt fight between Shane Carwin and former champion, Frank Mir to take place at UFC 111 in Newark, NJ on March 27th. Lesnar is set to face the winner of that fight barring any injury to them where then he would fight the winner of the Cain Velasquez vs Nogueira at UFC 110 instead. Either way, Brock is back and UFC fans who have been expecting bad news for the last few months can take a deep breath because it looks like everything is back to normal for the champ.

Please continue to post any questions or comments you may have and follow me on Twitter @zachlipari.

Brock Lesnar Update from Sports Agent Blog - Sports Business, Sports Law, Sports Negotiations, NCAA Rules

This deal surprised me at first, but based on what I have read about the budding relationship between Sheikh Tahnoon and UFC ownership and the possibilities that this partnership could bring on a global level, it makes more and more sense. When asked about how he envisioned this would affect the operations of the UFC, UFC President Dana White replied:

“It affects it positively. As for the day to day and how everything runs, it’s business as usual. Strategically, in our global expansion, it’s gonna help us get to certain places a lot faster than we could have done it. “

“We view this as the perfect strategic partnership to help us grow this business and fast track our expansion into other parts of the world. There are a lot of guys over the last nine years that have tried to buy in, invest, get us to go public, and try to partner up with the UFC. We got in this thing because we love this sport, we love the UFC, and we have this vision to take this thing globally and turn it into the biggest sport in the world. And when I say that, I know people think I’m a lunatic, but it’s true, and it’s gonna happen. So this deal is a perfect strategic partnership. These guys are awesome strategic partners to help us reach that goal even faster. “

The UFC comes to Abu Dabi in April for UFC 112, and based on how they have done business in the past, I would say that Dana White and the Fertitta brothers are very comfortable with Sheikh Tahnoon and his company, Flash Entertainment, because the UFC has never been a company to hide its feelings or sugar coat anything so. I  believe that if the deal wasn’t perfect, then they would not be on board. I look forward to the UFC continuing to expand into a globally recognized sport and company, and I hope this was a smart deal to get them to reach their goals. This is certainly a big way to start of 2010 for the UFC and it will be interesting to see the fruits of this deal in years to come.

Please continue to post any questions or comments you may have and follow me on Twitter @zachlipari.

The UFC Sells a 10% Share. from Sports Agent Blog - Sports Business, Sports Law, Sports Negotiations, NCAA Rules

Once again, I have to believe that the UFC is ahead of the curve on this front. Fighters, in addition to working for the UFC, are their own brand and websites such as Twitter can help the fighter to directly grow their own personal iamge and receive more exposure. There are different, creative ways for a fighter to use Twitter and other social networking sites to actually make money for themselves. A fighter can tweet about their sponsor or hold sponsored contests through their Twitter account as an incentive for people to follow them and to pay attention, leading to increased value for the fans, the fighter, and the sponsoring company. UFC hall of famer and former champion, Chuck Liddell has even taken the next step and has developed MMAJacked.com a site specifically designed to connect Mixed Martial Arts fighters to their fans on a more personal level. Dana White frequently participates in “Twitter Tag,” an idea that was developed for Shaquille O’Neal by Digital Royalty that allows fans to find you in a public place such as a mall, or restaurant based on your tweets, usually for a prize, or in Dana White’s case, tickets to a UFC event. Georges St. Pierre’s Twitter account isn’t personally run by him, but his handlers had the idea to have fans e-mail Georges during his training by clicking a link that required you to sign up for his fan site before sending the e-mail, which ultimately attracted thousands of new fans.

The UFC is now more accessible than any other sports organization on a personal level. Everyone from the ring girls, to the announcers, to the fighters, to ownership all have highly personal Twitter accounts that are more than just company fluff and that actually give you insight into their lives and opinions which helps us, as fans, relate to them. As social media technology grows I am confident that the UFC will always be at the forefront and it will be interesting to see different business plans develop around these websites.

Please continue to post your comments and follow me on Twitter @zachlipari.

The UFC Has a Stranglehold on Social Media from Sports Agent Blog - Sports Business, Sports Law, Sports Negotiations, NCAA Rules

A few weeks ago, I wrote about how the UFC is planning on taking its product to a global market in far reaching countries such as the United Arab Emirates and Australia. The fact remains; however, that the UFC still can’t legally hold events in some of the states here in the United Sates. The biggest fight the UFC might face all year will take place outside of the octagon, and instead in Albany, NY where lobbyists and industry executives will try to persuade the Legislature to legalize the popular sport in New York State. This past week, the UFC was finally granted the approval to hold fights in Massachusetts; huge news for the company and northeastern United States MMA fans.

Massachusetts has become the 42nd state to legalize and regulate MMA, which will now fall under the Massachusetts State Athletic Commission. The bill was signed by Massachusetts Governor Deval Patrick this past week. UFC president Dana White updated his Twitter confirming the good news November 30, and was especially excited because Boston was where he grew up. White and the UFC are already planning events for 2010 and looking at Fenway Park or the TD Garden Arena as possible venues.

New York fans and the UFC alike are hopeful that 2010 will be the year for MMA regulation in the state. This year, the UFC has rethought its strategy and developed a pricey study that says hosting fights in Buffalo or Manhattan would produce millions of dollars for the cities at a time when the state’s economy is staggering under the weight of its current recession. The UFC has retained an influential lobbying firm and sent out its top executives to explain the sport to New York legislators.

Personally, being from New York City, I can not wait for MMA to come to New York. A UFC event at Madison Square Garden would be a tremendous fan experience and I believe would greatly benefit the state and the UFC financially. Boxing won’t bring their top fights to New York due to greed amongst fighters. The potential of a Floyd Mayweather/Manny Pacquiao fight would be a huge draw, but will never happen in New York due to state taxes that would cut too deeply into the fighters purses. Marquee UFC fighters such as Brock Lesnar or Georges St. Pierre would never question fighting on such an important card and the sport is better because of that. In the meantime, I will continue to monitor the events and hope to have good news in the near future regarding the subject.

Please continue to post your comments and follow me on Twitter @ZachLipari.

Boston Beats New York: MMA Approved from Sports Agent Blog - Sports Business, Sports Law, Sports Negotiations, NCAA Rules

After a successful weekend in Manchester, England for UFC 105, the UFC will look to continue its growth around the world. In the last year, the UFC has traveled to Canada, England, and Germany, but plans to take the sport to countries such as Italy, France, Australia, and even Abu-Dhabi (the capital of the United Arab Emirates) in the near future. This a very smart and ambitious move for the UFC and could prove to be the groundwork for a global phenomenon years down the line.

This past weekend’s fights were received very positively by the U.K. fan-base; they see that the UFC has been growing steadily for the last few years. The sport of mixed martial arts was very new to the British fans when the UFC first came over, but a few short years later, it has become one of the more popular sports in the country with local stars such as Michael Bisping and Dan Hardy leading the way. Earlier this year, the UFC flagship program, “The Ultimate Fighter” featured a season where it matched up U.S. Fighters against U.K. Fighters, a first for the program. In the end, it was the U.K. who came out on top, showing the kind of effect that expanding globally can have on not only the bottom line as far as dollars for the UFC, but also on their roster of fighters and worldwide talent. UFC president Dana White summed up the road the UFC has traveled in England so far:

“I came here six or seven years ago to try and kick start mixed martial arts in the U.K.,” “When I came over here, nobody knew what it was. There really wasn’t any talent over here. In just six or seven years, we pack a stadium like this tonight.” (With 16,693 spectators packed into Manchester Evening News Arena, UFC 105 became the highest-attended European event in the history of the UFC. )

White also added:

“The other thing about tonight that blows me away is how educated the crowd was, how educated the fans here in the U.K. have become. When guys get side-control and the guy gets back in full-guard, they start cheering. They’re very educated in the ground game. They’re very educated on the fights. It’s amazing how fast this country has come around.”

The UFC will look to bring its brand of fighting to other countries the same way it introduced it here in the United States. Through its reality show, The Ultimate Fighter, the UFC will put on regional versions of the show and is actively trying to work out T.V. deals that will put the UFC into millions of new homes.

“My job is over the next 10 years, the same game of soccer that we play in the U.S. is the same game they play in Canada, Mexico, Spain, Italy, France, etc., and that’s what we’re doing with mixed martial arts right now,” White said. “Everywhere you go all over the world, it’s the same sport, and everybody plays by the same rules. We’re trying to get these television deals in all these countries, major TV deals exposing the fans to it, then you bring a live event to those places. Then the virus spreads and people start training at it, trying to make a living at it, eventually becoming professional athletes. That’s what we’re going to do over the next 10 years.”

“How do we plug this whole thing in with television and how to watch it everywhere? We’re trying to figure that whole thing out and build that now. But the groundwork for this thing is ‘The Ultimate Fighter,’ and we’ve been working it very hard, and we’re making it happen. ‘The Ultimate Fighter’ is going to be all over the world. That’s the goal.”

The list of possible regions for the UFC to explore is endless, as martial arts and fighting in some form, is kind of a universal language. Expansion hasn’t been totally problem free, however. White, and the UFC have faced challenges in the past when trying to come into a new market or country. When they went to Germany for the first time earlier this year, they were received well by fans, but country officials were deeming the sport too brutal or dangerous and opposed what the UFC was trying to do. This stigma that the UFC carries is mainly from its beginnings as a no-holds-barred fight sport in the early 1990′s before White ever stepped foot into the company and changed it from top to bottom. I think this is really the only thing that could slow down the UFC’s quest to enter new markets as some local government officials could try to ban it, but the UFC has a team of public relations experts that I would have to believe is up to the task. I think that White is the kind of person who won’t rest until his company’s goals are accomplished, and that 10 years from now, we will see unprecedented growth from this sport internationally.

One last quote from Dana White, because as you start to follow the UFC, you will see that he comes up with some interesting (to say the least) things to say.

“Randy Couture fought in the U.K. tonight and got a [expletive] standing ovation. People went crazy for this American. You don’t ever see that [expletive], and you haven’t seen that since the Mike Tyson days. People are feeling that way all over the world about lots of guys, whether it’s Wanderlei Silva, Anderson Silva, the guys from the U.K., a Canadian. [Expletive Georges St- Pierre] is going to fight Dan Hardy. ‘GSP’ got a warm ovation from the crowd. You don’t see that [expletive] in any other sport. So, there’s a lot of potential globally here to do some cool [ expletive].”

Please continue to post your comments or any questions you may have.

The UFC Plans to Rack Up the Frequent Flyer Miles from Sports Agent Blog - Sports Business, Sports Law, Sports Negotiations, NCAA Rules