Baseball

• Who gave Torii Hunter a first place vote? [Derek Jeter Again Tops The Daily's Most Marketable In MLB Survey].
• Saying no to $2.4 million? [Kyle Parker Spurns Rockies Offer; Will Quarterback Tigers in 2010]

Football

• When the states get involved, it’s time to take things seriously [N.C. Secretary of State starts agent probe].
• Let’s see if the same is true for the NFLPA [De Smith: "God help those agents" who violate rules regarding paying college players].
• Blake Baratz joins the crusade [RandBall Q&A: One sports agent's thoughts on Nick Saban and the ethics of the business].
• Perhaps the NCAA should not be bragging at this point [Is The NCAA Really Boasting About Agent Regulation?].

Sports Business

• SportsAgentBlog.com remains independent.  Our asking price is $1 billion [With Traffic Surging, SB Nation Buys One Blog And Starts Another].

Sports Law

• Lozano left BHSC, not BEST, but still a good post [When The Agent Is Sued And The Player Is Caught In The Middle].

Have you heard anything about Casey Close leaving CAA to start up his own company with David Falk?

Apparently, the rumor had been floating around for a month or so, but after doing some research, I had no way to confirm it.  Thus, I never ran the story.  Now, I come to find out that Liz Mullen of SportsBusiness Journal reported yesterday that Casey Close may, in fact, leave juggernaut Creative Artists Agency (CAA), and may be considering either starting up his own practice, or joining David Falk at FAME.

Casey Close used to be the captain of the CAA Baseball ship, but as of roughly nine months ago, five different CAA baseball agents began splitting the responsibilities of division director.  Those agents are: Nez Balelo, Brodie Van Wagenen, Jeff Berry, Joe Urbon and Greg Landry.  I find that interesting, since Casey Close is still with CAA, has not officially announced that he will be leaving, yet CAA changed the structure of the baseball division.

Here are some of the names you have heard of that are currently represented by Casey Close (some are split between Close and another agent): Ben Sheets, Jason Jennings, Aaron Hill, Derrick Lee, Josh Vitters, Connor Jackson, Buster Posey, Jeremy Sowers, Jamey Wright, Ryan Zimmerman, Justin Maxwell, John Lannan, Jeremy Guthrie, Chris Lambert, John Mayberry Jr., Jeff Clement, Jeff Niemann, Gil Meche, Alex Gordon, Josh Fields, Michael Cuddyer, and some guys named Ryan Howard and Derek Jeter.

Talk about a client list.  It will be interesting to see which players stay with CAA and which ones leave with Casey Close, and if any battle ensues between the entities prior to or after Close leaves the agency (if he leaves at the culmination of his current contract).  Time to pull out the employment contracts!

It makes sense that major West Coast agencies continue to grow.  Creative Artists Agency was a player in the entertainment world well before it started buying out the largest sports agents/agencies.  It figured that its existing model and connections could bring in more revenue than those entities had been receiving in the past.  It seems to be doing quite well with that business plan.  Another company with broad entertainment connections for its clients is Wasserman Media Group.  I don’t know when agent Arn Tellem finds time to sleep, with his enormous list of clients in professional basketball and football.  He probably receives over one-hundred calls per day from GMs, reporters, and clients, and still finds time to go on the recruiting trail and find new business.  He also keeps his current clients happy, and seems to have a strong connection to the entertainment world through his wife, Nancy Tellem.  Nancy is the President of CBS and is in charge of all of its television programming.

Quite the power couple, and it definitely benefits Arn’s clients.  Recently, Pau Gasol made an appearance on CSI: Miami.  Last year, Gasol and Jordan Farmar appeared on NUMB3RS.  Both shows are on CBS, both players are clients of Arn Tellem and WMG.  Gasol and Farmar are not the biggest names in the game of basketball, but both of them are playing in Los Angeles, so it is natural for them to want a piece of the limelight.

Want to be a MAJOR player in this industry?  Better start cultivating those connections in the entertainment industry, as well.

Let’s look at CAA’s basketball division, first.  Before hiring Henry Thomas, CAA already boasted three strong basketball agents: Leon Rose, Andre Buck, and Steven Heumann.  Heumann mostly deals with the high profile overseas players and those born outside of the U.S. who now play in the NBA (think Omri Casspi).  Andre Buck is up-and-coming, and serves as the primary agent for guys like Jason Thompson, Aaron Brooks, and Renaldo Balkman.  Then there is Leon Rose, who has LeBron James, O.J. Mayo, Jonny Flynn, Allen Iverson, Richard Hamilton…the list goes on.  The key thing that I notice with Henry Thomas’s arrival is that LBJ and D-Wade are now under the same roof.  The two most marketable basketball players (you can throw Dwight Howard in at #3 in my book) are at CAA.  Interestingly, though, LBJ has his own marketing company, so CAA, the sports marketing juggernaut, does not reap rewards from that account.  D-Wade will bring in some nice profits, though.  He recently switched from repping Converse to the Jordan Brand (both owned by Nike).

In yesterday’s post, I alluded to Jason Belzer’s Sports Agency Power Rankings.  The list was created a year ago, and I think that he would agree with me that the pecking order should be changed.  I believe that the top 4 are now CAA, WMG, Octagon, and BEST.  WMG, Octagon, and BEST are not all that far from one another, but all 3 are a giant step below CAA, in my opinion.

A key question is: How does one compete?  One thing is sure, you are not going to beat CAA by playing its game.  The company does not have unlimited resources, but something close to it.  They have more connections to producers, directors, potential sponsors, etc, so you can’t out-promise Creative Artists Agency on providing more avenues outside of the field/court.  What you can beat CAA at (possibly) is personal care.  CAA is the largest sports agency in terms of quality of clients and track-record of agents, but they are not interested in players who are going to be taken Day 2 of the NFL Draft, beyond the 10th round of the MLB Rule 4 Draft, or un-drafted basketball players (for the most part).  In fact, even if you are a 2nd round NFL draft pick, do you want to be splitting time with Matt Stafford?  If you are a 4th round pick, will you get the same attention as Derek Jeter?  LeBron Jame and Dwayne Wade might get a few more phone calls then a 2nd round NBA draft pick.

A lot of athletes crave attention.  They also want someone that they can relate to.  Personal relationships mean a lot in this business.  Just because CAA is growing by the day and seems like it is a company that is beyond competition, does not mean that it is immune to losing some big potential clients to a boutique firm that knows what it is doing and can connect with the athletes.  Don’t fight CAA at its strengths, find out what your own strengths are and use those to impress future clients.

All of that being said, CAA sure got a lot stronger with its latest acquisition.

In many’s eyes, Albert Pujols is the best baseball player around and quite frankly, his numbers support that claim.  Pujols’ career statistics are superior  than many of the other players that hold down spots on the highest-paid list in the MLB; names such as Alex Rodriguez, Mark Teixeira, Manny Ramirez, Derek Jeter and Carlos Beltran.

Here is a list of these players and their current contracts:

• Alex Rodriguez – $238 million, 9 years
• Carlos Beltran – $119 million, 7 years
• Mark Teixeira – $108 million, 8 years
• Derek Jeter – 2009: $20 million, 2010: $21 million
• Manny Ramirez – 2009: $25 million, 2010: $20 million

Seeing as Albert Pujols’ career stats (.334, 40/122, 1.053) are better than A-Rod’s (.305, 42/122, .966), I think it is safe to say that Pujols should be a $200+ million man in the immediate future. Anything less would be tragedy!

How can Jeter be the most overrated player in the league, yet be such an important building block for a great team?  The Yanks have made the playoffs for thirteen consecutive seasons, and went on to the World Series six of those thirteen times.  Jeter has won the World Series four times with New York.  He was the AL Rookie of the Year and has not missed out on the playoffs in his entire MLB career.  If that does not make him a great asset to a team, what does?  DJ is a great player and would be an asset to any team he plays on.

He does not have the explosive numbers like that of A-Rod, but he plays a crucial role on defense and is a clutch hitter in the playoffs.  Is Jeter really an overrated player or do the Yankees just have that many haters out there?  Jeter reportedly dated 6 girls on Maxim’s top ten, not to mention Jessica Biel…how bad can he be?  Do you agree with the SI survey?  Who do you think is the most overrated player in the MLB?

When will the social network bubble burst? Has it already been popped? I do not really know anybody who uses any social friending site other than Facebook, LinkedIn, MySpace or possibly Plaxo, on a frequent basis. That surely has not deterred CAA, MLB Advanced Media, and a company called Pequot Ventures to form a new youth sports social network. WePlay.com is geared towards athletes between the ages of 6-16, their parents, and their coaches.

WePlay.com’s mission: to enable and enhance the joy of sports for kids, families, coaches and fans both online and on the field. What the hell does that mean? Oh wait…read down a couple of paragraphs on the press release: young athletes can create profiles, blogs and fan clubs, play games, connect with friends and create a highlight reel. How innovative! Children are already doing all of this on MySpace.

Their business platform is to find revenue in advertisements on the WePlay.com site (how innovative…sarcasm). It seems like 5,000 new social networks sprout up every day with this same goal in mind. Create a social network for a niche group of people, don’t make them pay to be members, and make money off of advertisements. My guess is that most of the sites fizzle out after making pennies. Why do CAA, MLB Advanced Media and this Pequot group believe that WePlay.com will be any different?

For one, Derek Jeter, Peyton Manning, LeBron James, and Tony Parker are among its athlete founders. Will the endorsement of those athletes and whatever equity they have in the venture be enough to make it successful? It seems that their backing has allowed WePlay.com to generate a bunch of buzz thus far, even making a story on SportsAgentBlog.com! But what about longterm? When the hype dies in a week, will the site survive?

It definitely has strong financial backing behind it. The site has already been financed with $4.5 million dollars. Personally, I do not care how much money you have behind something, if the idea stinks and is not innovative, it is destined to fail (or at least not be profitable). Like my colleague Jason Peck over at Take a Peck, I took WePlay.com for a short test drive. I understand that it is only in Beta, but I was thoroughly unimpressed. I agree with Jason, it is early on in the game for WePlay.com and I should wait a little while before I get too critical. But from what I see as their mission and their original product, I think this is a wrong move by all parties involved in its success (however, there is no loss to the athletes that do not invest any money into it).