Apr
13

Interview with Ben Freidson, Manager of Sports Marketing at Volkswagen

vw logo

Ben Freidson is the Manager of Sports Marketing at Volkswagen of America Inc.  Recently, Volkswagen announced a multi-year partnership renewal with Major League Soccer and Soccer United Marketing, MLS’s marketing arm, to remain MLS’s Official Automotive partner. Michael Goldman: Can you briefly discuss your role as Manager of Sports Marketing and your background that led…
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Jun
30

Viva Espana

As Chris Lesley said in Kicking The Habit, soccer is on its way to becoming one of the next big American sports.  It has already reached phenomenal levels overseas, and is rapidly growing in America.  When I was a kid, I remember watching the 1994 World Cup.  After a good showing by the U.S. Team,…
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Apr
13

Job Availability In The Sports World

This news really surprised me. I have always heard and been told that there are far more people interested in breaking into the sports business industry than positions available. This article by the Star-Telegram flips the script and says that there are not enough applicants for the numerous new sports-related positions available. Let me clarify…
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