Tag Archives: marketing

International Sport Law & Business Conference

International Sport Law & Business Conference

I have just received very interesting information from my friend Tassos Kaburakis, who is an attorney and Assistant Professor of Sport Law and Sport Management/Director of Sport Management Graduate Program... 

An Intern(al) Look at Becoming A Sports Agent

An Intern(al) Look at Becoming A Sports Agent

I am writing this week from NYC, as I am spending a couple days here with my fiance for the Valentines Day holiday. Hopefully the weather is nice enough for us to see some sites and catch a show. We... 

2010 Sports And Social Media Predictions

2010 Sports And Social Media Predictions

I am extremely honored to be amongst the highly intelligent and motivated contributors to Jason Peck’s 2010 Sports and Social Media Predictions, and I really wanted to publish a post about it earlier... 

The UFC Has a Stranglehold on Social Media

The UFC Has a Stranglehold on Social Media

This past week, I attended the Sports Networker Summit in New York City (run by our friends Lewis Howes and Amy Martin) and came away with a feeling that fighter marketing in the UFC has only scratched... 

The Gr8est Since Gretzky?

The Gr8est Since Gretzky?

The sport of hockey has not seen a player as marketable as Wayne Gretzky in its history. The National Hockey League has been desperate for the right player(s) to come along and not just make the game more... 

Going The Extra 5M

Going The Extra 5M

Sports have always been a big part of Joey Kirk’s life. From covering Bob Knight basketball at Texas Tech for the student newspaper to long nights of designing the sports section of the newspaper in... 

Reach Everybody With One Text

Reach Everybody With One Text

Twitter, Facebook, LinkedIN.  Still don’t have a personal and/or business profile/page on these sites?  Time to join and pick up a following real quick before you end up well behind everybody else. ... 

The Nature of Amateurism

The Nature of Amateurism

The recent string of lawsuits arising over NCAA player licensing has raised significant questions about the nature of what it means to be a college athlete, and furthermore, what it means to be an amateur... 

Being Friendly With Your Competition

Being Friendly With Your Competition

Since late last month, I have been doing some contributing over at a new website: Sports Networker.  The site is the brainchild of Lewis Howes, a sports social media marketing and branding specialist. ... 

Those Who Are Fortunate

Those Who Are Fortunate

Since 2004, Jonah Freedman of Sports Illustrated, has been compiling The Fortunate 50: The 50 highest-earning American athletes.  It is a respected compilation of the highest grossing athletes (sport... 

Shabbat Shalom: Friday Wrap-Up (7/3/09)

Shabbat Shalom: Friday Wrap-Up (7/3/09)

Happy July 4th weekend!  Not so happy for Scott Boras and his Range Rover.  I turned in my (roughly) 4,500 word paper on The Duties of Sports Agents to Athletes and Statutory Regulations Thereof.  It’s... 

David Dunn Of Athletes First Speaks To SBR

David Dunn Of Athletes First Speaks To SBR

Yesterday, I reported that Athletes First led the pack of agencies in terms of number of clients drafted this year with a total of 16 players taken in the 2 days of the NFL Draft.  Its President/CEO is... 

College Sport Research Institute 2009 Conference

College Sport Research Institute 2009 Conference

What: 2009 Scholarly Conference on College Sport Where: William and Ida Friday Center for Continuing Education (UNC – Chapel Hill) When: Thursday (Apr 16) – Saturday (Apr 18) Blurb: It is... 

Interview with Ben Freidson, Manager of Sports Marketing at Volkswagen

Interview with Ben Freidson, Manager of Sports Marketing at Volkswagen

Ben Freidson is the Manager of Sports Marketing at Volkswagen of America Inc.  Recently, Volkswagen announced a multi-year partnership renewal with Major League Soccer and Soccer United Marketing, MLS’s... 

Ryan Braun is Flying High

Ryan Braun is Flying High

Milwaukee Brewer’s outfielder Ryan Braun recently signed an endorsement deal with AirTran Airways to be become the airline’s Milwaukee area spokesman.  The deal includes Braun appearing in... 

Ryan Morgan

Ryan Morgan

Ryan W. Morgan, president and CEO of Morgan Advisory Group (MAG), first experienced the sports business while working with the law firm Morrison & Foerster LLP. He was on a team of attorneys that represented... 

The Superpest Returns

The Superpest Returns

Sean Avery has returned to the ice in his first competitive week of hockey since being suspended indefinitely by the Dallas Stars.  Avery played his first game with New York Rangers’ affiliate,... 

SponsorPitch Launches Closed Beta

SponsorPitch Launches Closed Beta

Among the many people that I finally met in person at the Princeton Sports Symposium after speaking to many times online in the past is Kris Mathis, founder of a new website called SponsorPitch.  The... 

Under Armour Continues Its Dominance At Red And Black Schools

Under Armour Continues Its Dominance At Red And Black Schools

Texas Tech University and Under Armour, Inc. today announced a new partnership that designates Under Armour as the university’s exclusive performance footwear and apparel outfitter. The five-year,... 

Do Exclusive Sponsors and Marketers of Sporting Events Get Value for Money?

Do Exclusive Sponsors and Marketers of Sporting Events Get Value for Money?

Definitions of the word ‘exclusive’ include ‘sole’, ‘complete’, ‘undivided’, ‘full’, ‘inimitable’ and ‘absolute’. Inherent in the meaning of ‘exclusive sponsorship’ is... 


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