Tag Archives: marketing

Thu, Nov 5 2009
The Gr8est Since Gretzky?

The Gr8est Since Gretzky?

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The sport of hockey has not seen a player as marketable as Wayne Gretzky in its history. The National Hockey League has been desperate for the right player(s) to come along and not just make the game more... 

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Thu, Oct 29 2009
Going The Extra 5M

Going The Extra 5M

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Sports have always been a big part of Joey Kirk’s life. From covering Bob Knight basketball at Texas Tech for the student newspaper to long nights of designing the sports section of the newspaper in... 

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Tue, Oct 6 2009
Reach Everybody With One Text

Reach Everybody With One Text

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Twitter, Facebook, LinkedIN.  Still don’t have a personal and/or business profile/page on these sites?  Time to join and pick up a following real quick before you end up well behind everybody else. ... 

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Wed, Sep 23 2009
The Nature of Amateurism

The Nature of Amateurism

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The recent string of lawsuits arising over NCAA player licensing has raised significant questions about the nature of what it means to be a college athlete, and furthermore, what it means to be an amateur... 

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Mon, Aug 17 2009
Being Friendly With Your Competition

Being Friendly With Your Competition

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Since late last month, I have been doing some contributing over at a new website: Sports Networker.  The site is the brainchild of Lewis Howes, a sports social media marketing and branding specialist. ... 

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Mon, Jul 6 2009
Those Who Are Fortunate

Those Who Are Fortunate

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Since 2004, Jonah Freedman of Sports Illustrated, has been compiling The Fortunate 50: The 50 highest-earning American athletes.  It is a respected compilation of the highest grossing athletes (sport... 

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Fri, Jul 3 2009
Shabbat Shalom: Friday Wrap-Up (7/3/09)

Shabbat Shalom: Friday Wrap-Up (7/3/09)

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Happy July 4th weekend!  Not so happy for Scott Boras and his Range Rover.  I turned in my (roughly) 4,500 word paper on The Duties of Sports Agents to Athletes and Statutory Regulations Thereof.  It’s... 

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Fri, May 8 2009
David Dunn Of Athletes First Speaks To SBR

David Dunn Of Athletes First Speaks To SBR

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Yesterday, I reported that Athletes First led the pack of agencies in terms of number of clients drafted this year with a total of 16 players taken in the 2 days of the NFL Draft.  Its President/CEO is... 

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Tue, Apr 14 2009
College Sport Research Institute 2009 Conference

College Sport Research Institute 2009 Conference

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What: 2009 Scholarly Conference on College Sport Where: William and Ida Friday Center for Continuing Education (UNC – Chapel Hill) When: Thursday (Apr 16) – Saturday (Apr 18) Blurb: It is... 

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Mon, Apr 13 2009
Interview with Ben Freidson, Manager of Sports Marketing at Volkswagen

Interview with Ben Freidson, Manager of Sports Marketing at Volkswagen

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Ben Freidson is the Manager of Sports Marketing at Volkswagen of America Inc.  Recently, Volkswagen announced a multi-year partnership renewal with Major League Soccer and Soccer United Marketing, MLS’s... 

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Tue, Mar 31 2009
Ryan Braun is Flying High

Ryan Braun is Flying High

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Milwaukee Brewer’s outfielder Ryan Braun recently signed an endorsement deal with AirTran Airways to be become the airline’s Milwaukee area spokesman.  The deal includes Braun appearing in... 

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Mon, Mar 30 2009
Ryan Morgan

Ryan Morgan

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Ryan W. Morgan, president and CEO of Morgan Advisory Group (MAG), first experienced the sports business while working with the law firm Morrison & Foerster LLP. He was on a team of attorneys that represented... 

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Wed, Feb 18 2009
The Superpest Returns

The Superpest Returns

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Sean Avery has returned to the ice in his first competitive week of hockey since being suspended indefinitely by the Dallas Stars.  Avery played his first game with New York Rangers’ affiliate,... 

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Tue, Dec 9 2008
SponsorPitch Launches Closed Beta

SponsorPitch Launches Closed Beta

Among the many people that I finally met in person at the Princeton Sports Symposium after speaking to many times online in the past is Kris Mathis, founder of a new website called SponsorPitch.  The... 

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Mon, Nov 10 2008
Under Armour Continues Its Dominance At Red And Black Schools

Under Armour Continues Its Dominance At Red And Black Schools

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Texas Tech University and Under Armour, Inc. today announced a new partnership that designates Under Armour as the university’s exclusive performance footwear and apparel outfitter. The five-year,... 

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Mon, Sep 29 2008
Do Exclusive Sponsors and Marketers of Sporting Events Get Value for Money?

Do Exclusive Sponsors and Marketers of Sporting Events Get Value for Money?

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Definitions of the word ‘exclusive’ include ‘sole’, ‘complete’, ‘undivided’, ‘full’, ‘inimitable’ and ‘absolute’. Inherent in the meaning of ‘exclusive sponsorship’ is... 

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Thu, Jul 31 2008
Tips From A Marketing Agent

Tips From A Marketing Agent

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Jared Zwerling of Sportz Undercover recently interviewed Burton Chawla, Sales Account Executive for Excel Sports Management.  For those interested in getting involved in the marketing end of the athlete... 

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