Dec
06

Interview With The Agent: Ryan Totka

athlete promotions

This Interview with the Agent’s subject is not the typical contract agent who negotiates contracts with teams on behalf of his athlete clients.  Instead, Ryan Totka of AthletePromotions.com works with many of those contract agents to provide opportunities off the field/court/ice while the athlete is a professional and well into the athlete’s retirement.  Ryan has supported this…
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Oct
11

NFL PLAYERS Requesting Marketing Representation Notices (MRNs)

nflpa

A couple of weeks ago, the National Football League Players Association (NFLPA) announced that hereafter, all players with exclusive marketing representatives authorized to review and negotiate opportunities facilitated by NFL PLAYERS must submit official, original Marketing Representation Notices (MRNs).  Players must also notify NFL PLAYERS should they change marketing reps.  NFL PLAYERS is the NFL Players…
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Jun
08

Terry Bradshaw Hires Evolution For Marketing Purposes

terry bradshaw

Terry Bradshaw played fourteen years in the NFL and is a two-time Super Bowl MVP, and he has not stopped his MVP-type work since retiring from professional football.  While he is no longer throwing the ball to Pittsburgh Steelers wide-receivers, he is constantly displaying his glowing personality on television and through his various writings.  Bradshaw…
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May
10

Arian Foster Teams Up With French/West/Vaughan (FWV)

Arian Foster

Arian Foster is coming off the best year of production in his short NFL career.  Foster, who went undrafted in 2009, has become the starting runningback for the Houston Texans, and just last season set the rushing record in the entire NFL with 1,616 yards on the ground.  He also led all rushers in touchdowns…
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Apr
25

Alex Rodriguez Goes With Gaylord For Marketing

In 2010, Alex Rodriguez fired Scott Boras.  Boras had been Rodriguez’s MLBPA certified agent; his responsibility was to help Rodriguez choose the teams he would play for and negotiate the terms of his contracts with MLB teams.  However, Rodriguez has always had many other “agents” helping him out off of the field. In 2007, Rodriguez…
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Mar
16

2011 IMG World Congress of Sports: March 30-31 Miami, Florida

IMG World Congress of Sports

Later this month IMG and SportsBusiness Journal/SportsBusiness Daily are hosting their annual World Congress of Sports. It is seen as one of the most prominent conferences in Sports Business with A-List Speakers and fantastic networking opportunities. This year’s Congress will be held at the JW Marriott Marquis in Miami, Florida. The Panel List reads as…
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Nov
29

Sports Agents Secret Weapon: Know Thy Fans

octagon

Sports agents spend so much time working with an assortment of clients and personalities, all with differing degrees of needs, that it is easy to forget about the consumer end of the sporting world. If you’re a sports agent, you may feel constantly wrapped up in the demands of your client or the law and…
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Nov
18

Protect Your Clients’ Right Of Publicity

ea sports

Athletes are affected by intellectual property law.  If states begin to pass new legislation to restrict athletes’ abilities to protect their Right of Publicity, it will take one potential asset out of our clients’ pockets and take away a tool for marketing agents.  As advocates for their clients, agents should speak out against these proposed…
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Nov
15

Book Review: Bigger Than The Game

bigger than the game

I promised two book reviews last week, but I only delivered on one.  The other book that I planned on reviewing is titled, Bigger than the Game – Bo, Boz, the Punky QB, and How the ’80s Created the Modern Athlete. It was a much longer read than Sports Junkies Rejoice, but it was also…
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Nov
09

Why Pick A Non-Attorney Agent Over An Attorney-Agent?

Why would a professional athlete ever choose a sports agent who is not an attorney over an attorney-agent who has gone through three years of law school and passed at least one state Bar Exam?  It is because being a successful sports agent in today’s sport landscape requires much more than just a knowledge of…
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