The Curious Case of Renardo Sidney

Jun

On paper, Renardo Sidney looks like a star…The next big thing. ESPNU has the McDonald’s All-American power forward from Fairfax High School ranked as the #7 player in the country. A 2007 Sports Illustrated article even predicted Sidney to be the first pick in the 2010 NBA Draft. In the last few weeks, this high…
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Oct

B-Diddy Chooses China

By Zak Kurtz | Accessories, Endorsements, NBA Players

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Another athlete is choosing to head overseas instead of staying local in North America, yet this time it is his shoe deal that he is taking overseas. The Los Angeles Clippers summer acquisition, Baron Davis, has decided to leave his previous sponsorship deal with Reebokand represent the Chinese brand Li Ning. Davis is not the…
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Oct

Want A Chad Johnson Jersey?

By Zak Kurtz | Accessories, Endorsements, NFL Players, NFL Teams

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Since changing his name legally from Chad Johnson, to Chad Javon Ocho Cinco, Reebok has asked Ocho Cinco to pay for his name change. CNBC’s Darren Rovell first reported that Reebok asked Ocho Cinco (formally Chad Johnson) to buy 100,000 jerseys for $40 per jersey, for an amount totaling $4,000,000. Reebok hand crafts 100,000 jerseys…
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