Tag Archives: shaquille o’neal

The UFC Has a Stranglehold on Social Media

The UFC Has a Stranglehold on Social Media

This past week, I attended the Sports Networker Summit in New York City (run by our friends Lewis Howes and Amy Martin) and came away with a feeling that fighter marketing in the UFC has only scratched... 

Social Media Use Risks Come with Benefits

Social Media Use Risks Come with Benefits

Shaquille O’Neal is a great promoter. And in this day and age, is it incredibly easy to make one’s self visible through the use of social media. Sometimes, though, there are pitfalls (in addition to... 

Twackle…The Sports Fan’s Twitter

Twackle…The Sports Fan’s Twitter

It hasn’t even been a year since mega-agency Octagon brought in Jim DeLorenzo to run the newly created Octagon Digital division, but they are already making moves to establish their presence in the... 

B-Diddy Chooses China

B-Diddy Chooses China

Another athlete is choosing to head overseas instead of staying local in North America, yet this time it is his shoe deal that he is taking overseas. The Los Angeles Clippers summer acquisition, Baron... 


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