Dec
11

The UFC Has a Stranglehold on Social Media

By | Headline, MMA, Social Networking, Sports Business, Ultimate Fighting

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lidell

This past week, I attended the Sports Networker Summit in New York City (run by our friends Lewis Howes and Amy Martin) and came away with a feeling that fighter marketing in the UFC has only scratched the surface of its potential. As mentioned above, the event was co-hosted by Amy Martin of Digital Royalty,…
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Jun
23

Social Media Use Risks Come with Benefits

By | NBA Players, Social Networking, Sports Business

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Shaq Diesel

Shaquille O’Neal is a great promoter. And in this day and age, is it incredibly easy to make one’s self visible through the use of social media. Sometimes, though, there are pitfalls (in addition to the downsides of releasing contract terms) of using these outlets. Such is the case of O’Neal, for one, who has…
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Feb
25

Twackle…The Sports Fan’s Twitter

By | Social Networking, Sports Business

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Octagon

It hasn’t even been a year since mega-agency Octagon brought in Jim DeLorenzo to run the newly created Octagon Digital division, but they are already making moves to establish their presence in the digital media and social-networking worlds.  The company has launched Twackle.com, an aggregation engine for sports-related material on Twitter.  By using your Twitter…
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Oct
27

B-Diddy Chooses China

By | Accessories, Endorsements, NBA Players

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Another athlete is choosing to head overseas instead of staying local in North America, yet this time it is his shoe deal that he is taking overseas. The Los Angeles Clippers summer acquisition, Baron Davis, has decided to leave his previous sponsorship deal with Reebokand represent the Chinese brand Li Ning. Davis is not the…
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